The new Aldi future store in Tamworth Picture by Shaun Fellows / Shine Pix

Aldi pushes price cuts on fresh produce even further in first quarter of 2024

Produce Business edited news release

Many of Aldi’s price cuts may seem nominal, but in truth, the discount retailer has lowered them by 7% on 25% of its fresh produce to start 2024.

Those drops include more than 50 items, from berries, grapes, tomatoes and apples to its fresh salad range.

“This year we’re aiming to cut more prices than ever before – helping our customers access the lowest prices possible. We are committed to making healthy and varied diets affordable for all ,” says Julie Ashfield, Managing Director of Buyer at Aldi.

Aldi has spent big bucks to increase the quality of its fresh produce, investing £1.3 billion with British suppliers in 2023. Keeping prices low, Aldi is hoping to sway UK consumers into eating more healthy. Right now, the average UK adult only consumes five pieces of produce per day four times a week. To offset this barrier, Aldi compiled a set of recipes using different fruit and vegetables.

Many other retailers have been trying to keep pace, though Aldi has won the average shop wars against the bigger supermarkets every month for more than a year. Waitrose and Morrisons have both slashed prices on some items, including fresh fruits and vegetables, over the past week.

Here are the latest price cuts at Aldi:

ProductOld priceNew price
Nature’s Pick Brown Onions 3 Pack£0.95£0.89
Nature’s Pick Red Onions 3 Pack£0.95£0.89
Nature’s Pick Shallots£1.19£0.99
Nature’s Pick Loose Bramley Apples Each£0.59£0.49
Nature’s Pick Golden Delicious Apples 6 Pack£1.39£1.29
Nature’s Pick Red Apples 2kg£2.99£2.69
Nature’s Pick Royal Gala Apples 4 Pack£1.39£1.29
Nature’s Pick Conference Pear 610g£1.39£1.29
Nature’s Pick Granny Smith Apples 6 Pack£1.39£1.29
Everyday Essentials Raspberries 125g£1.32£1.29
Nature’s Pick Strawberries 400g£3.09£2.99
Specially Selected Strawberries 227g£2.69£2.49
Nature’s Pick Cherries 200g£2.29£1.99
Specially Selected Blueberries 250g£2.79£2.49
Nature’s Pick Brussels Sprouts 500g£0.95£0.89
Nature’s Pick Oranges 5 Pack£1.39£ 1.29
Nature’s Pick Crispy Leaf Salad 120g£0.85£0.79
Nature’s Pick Pea Shoot Salad 80g / Nature’s Pick Butterhead Salad 80g£0.72£0.69
Nature’s Pick Sweet & Crispy Salad 190g£1.15£0.99
Nature’s Pick Classic Salad 145g£0.85£0.79
Nature’s Pick Italian Style Salad 100g£0.85£0.79
Nature’s Pick White Seedless Grapes 500g£1.79£1.69
Nature’s Pick Jazz Apples 6pk£1.99£1.89
Nature’s Pick Black Seedless Grapes 500g£1.79£1.69
Nature’s Pick Mixed Seedless Grapes 500g£1.89£1.79
Specially Selected Sable Grapes 400g£1.99£1.89
Nature’s Pick Mangetout 160g£0.95£0.89
Everyday Essentials Cherries 200g£1.89£1.79
Nature’s Pick Sweet Gem Lettuce 2 Pack£0.95£0.89
Nature’s Pick Galia Melon Each£1.89£1.79
Nature’s Pick Chestnut Mushrooms 250g£0.95£0.89
Nature’s Pick Baby Chestnut Mushrooms 200g£1.29£1.19
Nature’s Pick Sweet Mini Peppers 190g£1.35£1.29
Nature’s Pick Carrot Batons 400g£0.95£0.89
Nature’s Pick Chantenay Carrots 500g£0.95£0.85
Specially Selected Piccolo Tomatoes 220g£1.69£1.59
Specially Selected Piccolo Tomatoes 400g£2.59£ 2.49
Specially Selected Sugardrop Tomatoes 220g£1.69£1.59
Specially Selected Regal Vine Tomatoes 450g£1.79£1.69
Specially Selected Mini San Marzano Tomatoes 250g£1.69£1.59
Specially Selected Piccolato Tomatoes 400g£2.59£2.49
Specially Selected Piccolato Tomatoes 220g£1.69£1.59
Specially Selected Vine Ripened Amello Tomatoes 275g£1.69£ 1.59
Nature’s Pick Vegetable Medley 480g£1.39£ 1.29
Nature’s Pick Egg Noodles 410g£1.09£ 0.99
Nature’s Pick British Trimmed Brussels Sprouts 200g£0.95£0.89
Nature’s Pick Ready to Eat Kiwi 4pk£1.29£1.19
Nature’s Pick Med Veg Medley 400g£1.59£1.49
Nature’s Pick British Apples 6pk£1.49£1.29
Nature’s Pick Strawberries 227g£1.99£1.89
Nature’s Pick Raspberries 150g£1.79£1.69



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