How low can Aldi go? How about £37 cheaper than a rival supermarket on 72 similar items
Deep discounters are continuing to dominate the price wars that have been occurring in the UK since the darkest days of the COVID-19 pandemic. Depending on the publication or source, one or the other – Lidl or Aldi – have been out front and up front about their low, low prices. And they are delivering […]
Aldi pushes price cuts on fresh produce even further in first quarter of 2024
Many of Aldi’s price cuts may seem nominal, but in truth, the discount retailer has lowered them by 7% on 25% of its fresh produce to start 2024. Those drops include more than 50 items, from berries, grapes, tomatoes and apples to its fresh salad range. “This year we’re aiming to cut more prices than […]
Have we finally reached a ‘crisis’ moment in the divide between British growers and retailers?
Earlier this week, the chairman of British Berry Growers Nick Marston said that “confidence in their retailer partners had been dented,” notably impaired by an outdated Groceries Supply Code of Practice (GSCOP). “It is not fit for purpose in today’s inflationary marketplace,” said Marston, whose group represents 95% of those who grow in the commercial […]
Asda squares off against both Aldi and Lidl in price-matching scheme that includes 287 new items
In an effort to stave off gains being made by deep discounters Aldi and Lidl in the UK, Asda has promised it will be matching prices from both competitors this year. Asda, which currently sits comfortably ahead of the two in market share according to Kantar Worldpanel data – 13.6% to Aldi’s 9.3% and Lidl’s […]
Lidl makes huge surge in London, surpasses Asda in market share
Supermarket customers in London continue to look for value in their shops, and that is most evident in the soaring popularity of one discount retail chain. Lidl GB, known for its low prices on all products including its lines of fruits and vegetables, has overtaken Asda and moved into third place in the city with […]
Asda makes more price cuts to fresh produce as shoppers struggle with affordability
Like many of its retail competitors including Aldi, Asda announced this week it lowered prices on more than 230 items, including fresh produce. The move includes both branded and own-brand items as the supermarket chain and others look to offset the tremendous burdens of food inflation being felt by British consumers. This trimming has been […]
The incredible new list of price cuts on fresh fruits and vegetables at Aldi
What could be more alluring to supermarket shoppers than continuous price cuts? It would be price cuts on healthy food. Aldi, the cheapest supermarket in the UK that has pushed other fresh promotions such as its Super 6, this week released a list of 55 fresh produce items with reduced prices. Led by Cotton Candy […]
What is it about Waitrose, one of the more expensive shops in the UK, that continues to attract customers?
Over the past decade, Aldi and Lidl have created quite a stir in the UK – and risen in market share – courtesy of low, low prices and their expansion of stores. But some customers aren’t buying them, or at least not buying in them. Tesco, for instance, has remained a constant atop that share […]