The incredible new list of price cuts on fresh fruits and vegetables at Aldi

What could be more alluring to supermarket shoppers than continuous price cuts? It would be price cuts on healthy food. Aldi, the cheapest supermarket in the UK that has pushed other fresh promotions such as its Super 6, this week released a list of 55 fresh produce items with reduced prices. Led by Cotton Candy […]

Price cuts on 4 fresh produce items keep Aldi ahead of competitors again

Matching Aldi on price continues to be a challenge for opposing retailers, especially when Aldi keeps setting the bar lower. The discount supermarket chain recently announced more reductions to staple items, putting rivals on their heels again. They weren’t significant but enough to put a surprise devoted customers and put uneasiness in leaders at other […]

Business sustainability requires new retail pricing model

In my previous column, I discussed the subject of natural sustainability in the industry. This time, I will be moving to another area of sustainability, and that is the overall sustainability of current produce retail pricing. The current retail pricing model is inherently unsustainable. The practice of raising retails arbitrarily to generate profits and inflate […]

Tesco shows commitment to consumers by promoting healthier, affordable foods

In a continued effort to help shoppers eat healthier, UK supermarket Tesco announced it will not sell foods high in fat, salt or sugar in volume-led promotions. Though the Government announced it will not restrict multi-buy deals of so-called HHFS until at least 2025, Tesco is still committed to trying to promote “affordable, healthy, sustainable […]

Freshfel worries that proposed pre-cut produce marketing standards will raise prices

AgriCoat puts freshness seal on fresh-cut produce diversification

Freshfel Europe has warned the European Commission (EC) of the far-reaching implications of its draft proposal on marketing standards for pre-cut fruit and vegetables.  The association is urging the EC to withdraw or amend specific parts of its draft proposal that will impact competitiveness, raise prices, and impact the consumption of convenience fresh produce.  The document […]

Morrisons slashes prices on almost 500 items, but are they enough?

Trying to remain competitive against deep discount retail chains Aldi and Lidi, Morrisons recently reduced prices on nearly 500 more items including some fruits and vegetables. Although Morrisons now has lowered the cost on 1,000 products, it only has committed to those reductions over the course of eight weeks. “We’re now going again with a […]