No comparison: Aldi, Lidl are significantly less expensive per shop than other supermarkets
March 14, 2023
Calling itself a “consumer champion”, the brand Which? regularly performs comparison shops in the UK to give customers the lowdown on pricing and value. One of its regular targets is supermarkets. Over the past couple of years, the winners have been clear: They’ve been Aldi and Lidl in a runaway. That hasn’t stopped other chains from putting out messaging that underscores their commitment to try
