Even two years after the pandemic, the Fast-Moving Consumer Goods (FMCG) sector is struggling to return to normalcy, with demand yet to fully rebound. Ordinary categories are increasingly transforming into discretionary ones, and private label persists in grabbing market share from established brands. Consumers, grappling with the impact of inflation, are adopting deal-seeking behavior and turning to discount retailers. These findings from Circana’s latest FMCG
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