Report: Eat Them to Defeat Them campaign led to £34.1 million in veg sales

Eat Them To Defeat Them returns with £10m campaign aimed at kids

Very few campaigns aimed at increasing consumption of fresh produce in any nation have really worked, despite the myriad efforts of action groups and government agencies. However, one in the UK focused on helping children – Eat Them to Defeat Them – has garnered immense interest from consumers, who have increased vegetable purchases by £132 […]

Freshfel launching Environmental Footprint methodology for fruits and vegetables

Sourcing sustainable bananas for foodservice and wholesale markets

Freshfel Europe is developing what it calls a “a state-of-the-art, standardized methodology” in hopes of improving sustainability across the fresh produce industry. Under its Freshfel Environmental Footprint Initiative, the group and its members plan to launch the Product Environmental Footprint Category Rules (PEFCR) for fruit and vegetables. The goal is that more transparency, better communication […]

Aldi overcomes price-match schemes by rivals to be UK’s cheapest shop again

For the fifth consecutive month, Aldi has registered the least expensive shopping experience for customers in the UK, according to data from consumer agency Which? Aldi again nosed out discount supermarket rival Lidl for the cheapest basket by a little less than two pounds (£75.79 to £77.68) and over Asda by around nine pounds (£84.98). […]

From the Group Up: How ITUM Drives Grape Innovation In Spain And Beyond

The history of Spanish table grape breeder ITUM is a grassroots success story in the true sense of the word, and it is one that is inextricably linked to the organization’s home region of Murcia. Located in the southwestern corner of Spain, Murcia is today the country’s largest table grape growing region, but this wasn’t always the […]

Aldi launches TV series that gives British suppliers a chance to get on shelves

Discount chain Aldi, making headlines weekly for its low prices and its rise up the charts among popular supermarket chains, is driving more news with a competitive Channel 4 food series set to launch Thursday. ‘Aldi’s Next Big Thing’ will give 36 smaller British suppliers the opportunity to go head-to-head for a change to win […]