Fast-working bees could help cherries get to supermarket displays earlier this year

Cherry season is forecasted to arrive early in the UK and the sight of bountiful cherry blossom trees at family-owned Kent Little Sharsted Farm provides visual confirmation.  This year, the UK cherry season has seen an early blossom due to favorable weather conditions. The fruit is expected to hit supermarket shelves as early as the […]

Freshfel: Policymakers are missing massive opportunity to elevate fruits and vegetables

Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU decreased to 350 g/day/capita in 2022. The positive trend that started during the COVID-19 pandemic has been curbed by the economic crisis, impacting the purchasing power of consumers. Freshfel Europe underlines the essential features of fresh […]

Waitrose commits to ‘Good Health’ by slashing prices again on fresh vegetables, meats

Britain supermarket price wars are continuing into spring of 2024, with Sainsbury’s cutting prices on 1,000 items and Waitrose reducing the cost of 200 items including fresh vegetables. The major announcement by Sainsbury’s, however, only hinted that it would include “favourite branded products.” The chain didn’t not reveal much more than that and whether those […]