Brakes unveils Help for Hospitality campaign to help businesses recover from pandemic

Produce Business UK report

Foodservice wholesaler Brakes is offering significant discounts to hospitality sector businesses in the continued wake of the COVID-19 pandemic.

The new campaign promises to not only help customers weather the next month or so as vaccines roll out across the UK but also over the next few months as companies look to rebound from an arduous past year.

To that end, Brakes announced more than 3,500 price reductions, with those cuts holding for six months. In addition, there is a ‘cash back’ style scheme to reward businesses.

“Hospitality is a crucial component of the UK economy and a beloved part of life in Britain that has been dearly missed while closed during lockdown,” Paul Nieduszynski, Commercial Director, Brakes, said. “With the market on the cusp of reopening, the coming weeks will be a critical moment, as outlets up and down the country prepare to welcome customers back, after one of the most difficult periods in our history.”

In addition to the 10% cash back customers will receive on key categories, Brakes is also offering:

  • Expert support on menu prep for Brakes’ food range, guidance on driving traffic and reopening for both indoor and outdoor dining spots.
  • The continuation of no Minimum Order Value for customers
  • Contactless payments and contact-free deliveries from all Brakes members and sites, including stringent hygiene and social distancing measures.
  • Access to the microsite,, to help realize maximum cost savings.

Brakes said outlets also can take advantage of cost savings on future purchases, get vouchers reward staff, or offer support to charities such as Hospitality Action, Springboard or Hospitality Health, and Meals & More, which aims to eliminate child food hunger.

“The team at Brakes felt strongly that we had to play our part, by providing help for the UK hospitality industry,” Nieduszynski said. “That’s why we’ve invested millions in this campaign, so we can offer help right where it’s needed. Our aim is to put pounds back in the pockets of publicans, restaurateurs or any business that serves food.”



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