UK’s GrowUp vertical farm lands massive investment to expand its bagged salads
Kent-based vertical farm GrowUp has received a £38 million investment from Generate Capital to help meet growing demand for its ready-to-eat salads. The funds will help the certified B Corp expand capacity at its farm and Leaf Lab site in Cambridge, as well as help support its Unbeleafable and Fresh Leaf Co. brands. The investment […]
As wholesalers, we have an obligation to not just ‘sell what we want to sell’ but listen to customers
It’s no secret that the biggest problem currently in the industry is the cost of labor and the lack of it (followed by the high cost of transportation). Within this same supply chain-squeezing climate, consumers have become more demanding for quality, service and sustainability. Regional and local produce wholesalers sit in a prime position to […]
Fruit Attraction, NY Produce Show highlight top industry networking events this year
More than 90 percent of the exhibition space has been filled for Fruit Attraction, which will take place in Madrid at IFEMA from October 8 to 10. The event is one of two signature worldwide conventions for fresh produce industry leaders that will take place late in the year. The New York Produce Show and […]
Where does bold, mouth-watering flavour come from? It starts with seeds and breeders
For this column, we are going to go off menu a bit because ironically, flavor does not start on the menu. Or in the kitchen. Or at the distributor. Or even in the field. Flavour starts with the development of a seed. Development, growing, testing, tasting. Re-developing, growing, testing, re-tasting. But I am getting ahead […]
What makes good produce wholesalers great? They seek perfection, sift out the ‘undesirable’
As a wholesaler, we are in a position to maximize every piece of produce that we receive, never sacrificing quality. This is to ensure our customers can be confident that they will be given the freshest and healthiest produce available on any given day. It is our duty to make sure we take every necessary […]
Brakes hits huge target in partnership with FareShare: food for 10 million meals
UK foodservice supplier Brakes recently celebrated a milestone moment – it has helped shepherd the equivalent of 10 million meals to the charity FareShare. Brakes began its partnership with FareShare more than 10 years ago, but it has blossomed during the past few critical years and especially through the COVID-19 pandemic. Brakes, in fact, was […]
Food freshly offers solution at MacFrut to extend shelf life of premium vegetables
Shelf-life preservation specialist Food freshly recently showcased the advantages of its sulfite-free and preservative-free fresh produce preservation applications for many of the premium vegetables used in Italian food preparation at MacFrut 2024 in Rimini, Italy until May 10, 2024. Recognised for its achievements in extending the shelf-life of everything from lettuce to apple slices, Food freshly’s solution […]
It’s time to bring real ideas to the table on Gen Z, sustainability and the future of foodservice
A recent discussion among foodservice leaders left me pondering the issue of how Generation Z diners (those born between 1997 and 2012) are defining “sustainability.” Are they an intellectually curious generation that is well read or are they being led to certain beliefs by marketers of many products from various sectors? The answer is likely […]
