Today’s wholesaler offers much more than fresh produce
Wholesaler: a person or company that sells goods in large quantities at low prices, typically to retailers. I think it’s time to update the dictionary, I’m not sure the definition of wholesaler has aged all that well. Great wholesalers have become diverse operators offering unique service(s) wrapped around an extensive and evolving product offering. A desirable […]
Brakes embraces Love British Food campaign to put much-needed spotlight on local growers
Foodservice wholesaler Brakes is putting its marketing strength behind British growers with a new campaign that highlights locally produced, seasonal food. Brakes is embracing Love British Food as it kicks off this month with a new spot on its website that showcases supplier stories and how consumers and caterers can use fresh British ingredients in […]
The value of community hiring programs for wholesalers
At its core, a company’s sustainability journey means planning and committing to create a sustainable, viable, future trajectory for the company. This journey often focuses on lowering energy and water usage, or promoting recycling, waste diversion and other typical “green” practices on-site. For me, sustainability ultimately is much more than the surface “reduce, reuse, and […]
The Road to SQF Isn’t Easy, But It’s Important
Food safety programs reflect the highest possible food safety standards are being met throughout the food supply chain, all the way to the end consumer — the ultimate goal. These meticulous and credible practices are recognized by foodservice providers, retailers, stores, and brand owners alike. In the wholesale produce industry, we rely heavily on having […]
Brakes begins prep for Veganuary with support for partners
The worldwide phenomenon that began in the UK called Veganuary, which has seen millions embrace eating vegan-only options for at least 31 days, is less than a month away. Retailers, wholesale and foodservice are already bracing for the big switch after the Christmas season. UK wholesaler Brakes, capitalizing on the lean toward more healthy eating […]
A Thanksgiving with all of the trimmings, but it’s family that truly makes it special
Autumn has always been a special time of year for my family. As a New Yorker, I don’t always see the signs of the seasons changing, like colorful trees or falling leaves, but I’ve always felt the heart of the season through the time spent together with family. Growing up in the produce business, fall […]
Asia Fruit Logistica honours four fresh produce companies with awards
Four standout fresh produce companies from across the globe were honoured Thursday at the three-day Asia Fruit Logistica in Bangkok for their outstanding work and innovations in helping grow the sector. South African citrus marketer ClemenGold, Chinese distributor Goodfarmer, Thailand’s wholesale chain Makro and the Paramount Export Company earned this year’s Asia Fruit Awards for […]
Kissabel apples, new to the UK, make big splash at Fruit Attraction
The ongoing marketing campaign for Kissabel Apples has proved to be one of the high points of the conference at the Fruit Attraction trade fair taking place in Madrid this week, with visitors being able to sample the red-fleshed fruit. Presently, the variety is grown in 14 countries and five continents. The product took over […]
