As wholesalers, we have an obligation to not just ‘sell what we want to sell’ but listen to customers
It’s no secret that the biggest problem currently in the industry is the cost of labor and the lack of it (followed by the high cost of transportation). Within this same supply chain-squeezing climate, consumers have become more demanding for quality, service and sustainability. Regional and local produce wholesalers sit in a prime position to […]
Getting it ripe: Wholesale, retail and foodservice strive to deliver ready-to-eat fruit
For produce retail stores and foodservice alike, ripening is a key part of the process of getting desirable produce to consumers. Although it doesn’t benefit shelf life, ripening — or pre-conditioning — delivers fruit ready to eat. After all, soft, ripe avocados or bananas are considerably more appealing than rock-hard products that are still a […]
Why wholesalers should view marketing as a necessity and not an afterthought
Q. Why is it critical for wholesalers to market themselves? A. Wholesale is sort of the “dark underbelly” of the business that doesn’t get talked about enough. We tend to be viewed as a necessary outlet for most of the major players in the produce industry, but not the top choice. We need to market ourselves […]
Fruit Attraction, NY Produce Show highlight top industry networking events this year
More than 90 percent of the exhibition space has been filled for Fruit Attraction, which will take place in Madrid at IFEMA from October 8 to 10. The event is one of two signature worldwide conventions for fresh produce industry leaders that will take place late in the year. The New York Produce Show and […]
What makes good produce wholesalers great? They seek perfection, sift out the ‘undesirable’
As a wholesaler, we are in a position to maximize every piece of produce that we receive, never sacrificing quality. This is to ensure our customers can be confident that they will be given the freshest and healthiest produce available on any given day. It is our duty to make sure we take every necessary […]
Picota cherries poised for rebound in UK thanks to better forecasts, new marketing campaigns
Spanish Picota cherry growers are looking forward to a “positive and well-balanced season” as the sector tries to rebound from devastating rainfall last year. Unusually heavy rain last June devastated half of the Valle del Jerte crop. However, there are high hopes for an improved season in 2024, with better weather and a high-quality crop […]
Why is AI in your future? Because your business rivals are already going there.
Thinking about using artificial intelligence to boost your bottom lines in the fresh produce industry? You’re not alone. According to a new report by Tata Consultancy Services, more than 85% of 1,300 senior business leaders polled in 24 countries said they are using AI to boost their revenue streams and create new opportunities. The TCS […]
Wholesale Marketing Toolkit: The keys to strong sustainability reporting
While the trends in sustainability are ever-changing, one thing remains true: Sustainability as a concept in our industry is here to stay. A bounty of sustainably grown and packaged products fills grocery shelves and online ordering portals. As wholesalers, we find retail customers keen on traceability, while consumers seek transparency from our products and manufacturing […]
