Selfish sustainability: 4 ways wholesale distributors can change their mindset, bottom line
Stop your scroll — as we social media-focused folks say. Before you move on past another article about sustainability, let’s take a step back for a moment when it comes to that big, scary “S” word. Although challenging to relinquish, let’s start by setting aside all preconceived notions of what sustainability in the fresh produce […]
Fresh Direct, Aldi and AC Goatham among big winners at this year’s FPC Awards
Foodservice provider Fresh Direct was named the Wholesale Fruit and Veg Supplier of the Year at the recent Fresh Produce Consortium (FPC) Awards. More than 700 suppliers were competing for top honour at the prestigious awards. “It is fantastic to be recognised by our peers for the job we’re doing,” Andy Pembroke, Managing Director of […]
Wholesale market: Embracing technology doesn’t mean completely abandoning tradition
You’ve probably heard the saying, “the more things change, the more they stay the same.” Well, this phrase sums up the digital transformation we’ve undergone at Willie Itule Produce in recent years. We’ve made significant strategic changes, and we got there by balancing technology and tradition. We’ve had “wins and learns” along the way, which […]
Hunts Point Market, the core of New York’s produce distribution, shifts to serve
As the crises of the past few years reduce from boil to simmer, labor, transportation, weather and rising costs continue to weigh on operations at New York City’s Hunts Point Produce Market, part of the city-owned Hunts Point Food Distribution Center. But the market is seeing a consistency of business. Retail traffic is always a […]
A wholesaler’s communication, coordination are key to building trust with retailers
Produce wholesalers are a vital link in the supply chain for independent supermarkets, natural food stores and co-ops. We provide access to a wide variety of conventional and organic commodity and value-added products, while giving retailers an opportunity to tap into our inventory for freshness, turns and consistent supply. A good wholesaler serves as the […]
For wholesale markets, communication up and down the supply chain is critical to success
As a produce wholesaler, we strive to establish and maintain strong relationships. Our DNA is embedded in our connections within the industry. We rely heavily on our growers and shippers to feed us information, which, in turn, allows us to best serve our customers. It is our job to be in constant communication, recognizing produce […]
Brakes brings ‘plant-forward’ knowledge to caterers with dedicated section on website
As diners across the UK seek out more healthy food options, it makes sense for wholesalers to follow the trend and be a significant conduit for them to achieve their goals. Not all of them are vegetarian but are thinking “plant forward.” Understanding the differences is key to delivering menu options that work. Foodservice specialist […]
Wholesalers don’t just provide fresh produce, they do it all for customers
Wholesalers are experiencing an identity crisis amid the increasingly competitive arena of produce distributors. Our customer needs are changing, and it is up to wholesalers to adapt to this new environment to stay relevant. Luckily, wholesalers are characterized by their immense dedication to the business, and we don’t just overcome hurdles, we break right through […]
