Brakes hits huge target in partnership with FareShare: food for 10 million meals

FareShare: Combating food waste at retail is a beneficial and 'necessary business cost'

UK foodservice supplier Brakes recently celebrated a milestone moment – it has helped shepherd the equivalent of 10 million meals to the charity FareShare.  Brakes began its partnership with FareShare more than 10 years ago, but it has blossomed during the past few critical years and especially through the COVID-19 pandemic. Brakes, in fact, was […]

Brakes embraces Love British Food campaign to put much-needed spotlight on local growers

Foodservice wholesaler Brakes is putting its marketing strength behind British growers with a new campaign that highlights locally produced, seasonal food. Brakes is embracing Love British Food as it kicks off this month with a new spot on its website that showcases supplier stories and how consumers and caterers can use fresh British ingredients in […]

Brakes begins prep for Veganuary with support for partners

The worldwide phenomenon that began in the UK called Veganuary, which has seen millions embrace eating vegan-only options for at least 31 days, is less than a month away. Retailers, wholesale and foodservice are already bracing for the big switch after the Christmas season. UK wholesaler Brakes, capitalizing on the lean toward more healthy eating […]

Brakes unveils Help for Hospitality campaign to help businesses recover from pandemic

Foodservice wholesaler Brakes is offering significant discounts to hospitality sector businesses in the continued wake of the COVID-19 pandemic. The new campaign promises to not only help customers weather the next month or so as vaccines roll out across the UK but also over the next few months as companies look to rebound from an […]