How do consumers value produce and local vs. long-distance?

First British-grown strawberries of the season hit shelves at Aldi stores

A new researcher at the New York Produce Show, Rebecca Wasserman-Olin, shared new research findings about how customers value various appearance characteristics and how a consumer value perception is affected when a strawberry is marketed as ‘local,’ among other key findings. While this work uses strawberries as an example, it provides important lessons for everyone in the fresh produce […]

UK Growth Strong for South African Raisins

South African growers drive UK campaign to debunk myths on raisins

The South African raisin industry reports continued growth at the end of the 2021 season, despite climatic challenges. Regardless of limitations faced by the industry, export volumes of South African raisins to the UK are up once again vs 2020, which saw a huge increase compared to 2019. The UK imported 1,430,000 kg to the […]

Lidl GB commits to LEAF Marque standards for all produce suppliers

Lidl GB announced it will require all of its British fresh produce suppliers to earn LEAF Marque environmental certification by the end of 2023. “We firmly believe it is our responsibility, through innovation, investment, and active leadership, to build a bright, sustainable future – for our business, our farmer suppliers, the people we interact with […]

Aldi launches trial of checkout-free store in London

Several UK supermarket chains have been trialling checkout-free stores, and Aldi has joined the fray by opening its first on Greenwich High Street in London. The Aldi Shop&Go concept store was unveiled on Tuesday morning, with customers picking up their items and walking out the doors with having to enter a queue. The Shop&Go app […]

Sainsbury’s latest data shows shoppers spending more on fresh

According to a new report released by supermarket chain Sainsbury’s, British consumers leaned in on more healthy eating … while taking the time to indulge a bit on special occasions. Sainsbury’s says more than six billion portions of fruits and vegetables were purchased alone from its Nectar points shoppers, including an astounding 375 million servings […]

M&S, Lidl and Aldi were biggest winners during festive period

After a challenging 2020, the supermarket making the most headway during the festive period in 2021 and making a stunning comeback was M&S. According to data from NielsenIQ, it saw sales grow 9.4% in the final quarter of the year. Only two other UK retailers saw positive gains across the same 12-week period compared with […]

Research and Analysis: Fresh Produce Has Marketing Challenges

Originally printed in the November 2021 issue of Produce Business. The issue of fresh produce branding is an important one. It is, however, different from the typical analysis of branding in most of the supermarket. What is the key difference? Simple… retailers generally only carry one brand at a time of each fresh produce item. In […]