Photo by Fiona Hanson 2020©

Waitrose launches trial with Deliveroo’s Hop for quicker home delivery

Produce Business report

Waitrose will be introducing fast delivery service Deliveroo Hop in some of its stores during a trial beginning later this month.

The retailer already has a shared partnership with Deliveroo that began in September and does feature on-demand grocery service but could halve the time to get items to customers, arriving in as little as 10 minutes.

“It’s important that we continue to evolve along with shopping behaviour to give our customers more options for how and when they want to shop with us,” said James Bailey, Executive Director, Waitrose. “Deliveroo has given us more flexibility in meeting customers’ needs, and expanding our successful partnership to trial ‘Hop’ gives us an exciting opportunity to introduce more new customers to the excellent food and drink we offer.”

The first store to trial the new service will be in Bermondsley, which will do deliveries from 8am-midnight daily. Customers will be order more than 1,000 items, including prepared fruit and vegetables, flowers, Ready meals, free-from and vegan ranges, plus meat, fish and other seasonal foods.

Currently Waitrose is using Deliveroo in 150 of its supermarkets. Deliveroo is giving surplus to The Felix Project as part of its Full Life campaign, which aims to deliver one million meals to families in need.

In late December, Waitrose also launched the first UK supermarket partnership with a recipe box service in the UK, in a 12-week trial of the highly popular brand Mindful Chef.



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