Aldi noses out Lidl again to remain UK’s least expensive supermarket

One month ago, in an effort to save British consumers money at checkouts, Waitrose said it would be slashing prices on already reduced items. It has put an incredible £100m investment behind cost-saving initiatives, including fruit and vegetable areas. And yet, when Which? revealed its latest monthly numbers on the cost of the average supermarket shop […]

Waitrose cuts already-reduced items, including produce, to help struggling shoppers

As new data from Kantar revealed the struggles of British consumers to fight off inflation, Waitrose joined its competitors in slashing prices, including reducing items that were already on sale. Putting what it says is a £100m investment to “lower prices on hundreds of everyday favourite products,” Waitrose has trimmed some items by a further […]

Aldi beats out Lidl for Cheapest Supermarket in UK for 2022

Discount retail chain Aldi wrapped up another great year here with a shiny new gift in late December – the honour of being named the Cheapest Supermarket in the UK for 2022. The latest Which? report, coming on the heels of others throughout the year that touted Aldi as least expensive for shoppers, officially gave […]

Aldi’s move into Big Four shows power of discounting, inflation

Although Aldi’s rise into the Big Four of UK supermarkets ahead of Morrisons was not a surprise given its surge in the past two years, it nonetheless showed the power of discount chains in a budget-crunched sector for consumers. With inflation soaring to 12.4%, Aldi pulled down a 9.3% share to leap ahead of Morrisons […]

In an effort to trim food waste, Waitrose cuts out ‘best before’ dates

Waitrose is one of the many retailers in UK heeding the call to prevent food waste, and to that end, it is planning to remove “best before” dates on 500 of its products including fresh fruits and vegetables starting in September. The hope is that consumers won’t be so quick to toss away perfectly good […]