Photo courtesy of Aldi

In war of produce pricing, Aldi drops some veg items to 9p

Produce Business report

Not to be outdone by competitors trying to match their Super Six deals, Aldi GB slashed the prices on some of its fresh produce this week down to 9p – a 10p drop from its previous lows.

For Christmas, its placed several dinner favourites in the range, including carrots (1kg), white potatoes (2kg), parsnips (500g), red and white cabbages (each), swedes (each) and Brussels sprouts (500g).

Of course, there wasn’t much of a window to get those great bargains before the big day – the sale went up on Christmas Eve, though it is continuing for a limiting time this week.

Last week, Sainsbury’s priced potatoes, sprouts, carrots, cabbage, swedes and parsnips for 19p per pack to equal Aldi’s discounts. Sainsbury’s made clear that it was not only getting competitive on price but also its quality.

“From today I can promise that everyone who buys their dinner with Sainsbury’s can be safe in the knowledge they won’t find a better value or more delicious Christmas dinner anywhere else,” Sainsbury’s Chief Marketing Officer Mark Given said.

And in a wild offer, Iceland was practically giving away potatoes, carrots and sprouts in an online-only deals at 1p per bag.



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