Food Foundation’s alarming data shows drastic decline in fruit, veg purchases by poor families
The majority of British families who are struggling with food insecurity are buying fewer fruits and vegetables, according to new data released by the Food Foundation. Nearly 60% of households cut back on fruit purchases alone in January, while 44% lessened the amount of vegetables they buy. “It is hugely concerning to see that families […]
‘Eat Them to Defeat Them’ launches again this week with a new look and robust goals
The transformational children’s healthy eating campaign “Eat Them to Defeat Them” is making a triumphant return to TV screens this coming Saturday. Dubbed “The Big Chomp”, the mission from Veg Power, ITV, Channel 4 and Sky Media this year will be much the same as their previous five iterations – get kids to eat more […]
Veg Power’s 5-year report confirms: 53% of parents say kids in ‘Eat Them’ campaign are eating more veg
The European fresh produce industry is witnessing a significant shift in companies adopting specific roles to sustain their success. With increasing competition and growing supply chain transparency, companies are faced with a crucial decision: should they become specialists, focusing on a few products that can be consistently supplied year-round to large-scale retailers, or should they […]
Can new Eat Them to Defeat Them campaign rescue falling vegetable sales? Yes, say advocates.
The highly successful Eat Them to Defeat Them campaign recently launched for a fifth consecutive year and with newfound purpose. The large team led by Veg Power, ITV and others are attempting to reverse a trend that saw vegetable sales drop 9% in the UK from 2021 to 2022. The staggering decline, fueled by what […]
Eat Them to Defeat Them leads has amassed nearly £100 million in vegetable sales
The unstoppable Eat Them to Defeat Them campaign from Veg Power and ITV has led to an astonishing £92 million of vegetable sales during the past three years – including one delayed by the COVID-19 pandemic – according to newly released data from Pearl Metrics. Desperately trying to find any mechanism to reduce obesity and […]
Tesco sees power in moving produce by rail while saving on emissions
Through the end of the year, Tesco is moving fresh fruits and vegetables by refrigerated rail seven days a week under a new agreement with Direct Rail Services. The service, which started just prior to Christmas, marks the first time the retailer has transported via refrigerated freight using British railways. Brussels sprouts, parsnips, carrots, onions […]
In war of produce pricing, Aldi drops some veg items to 9p
Not to be outdone by competitors trying to match their Super Six deals, Aldi GB slashed the prices on some of its fresh produce this week down to 9p – a 10p drop from its previous lows. For Christmas, its placed several dinner favourites in the range, including carrots (1kg), white potatoes (2kg), parsnips (500g), […]
Retail Roundup: Fruit and Veg Challenge for Summer, Plus Expanding Refillable Ranges
Sainsbury’s has revived its “Great Big Fruit and Veg Challenge” this summer for consumers through the Nectar app. The promotion, which runs through 28 June, provides bonus points for shoppers who purchased fresh produce that can be used at Sainsbury’s, Argos and Habit stores. The Nectar app helps customers track typical purchases and helps let […]
