Can new Eat Them to Defeat Them campaign rescue falling vegetable sales? Yes, say advocates.
The highly successful Eat Them to Defeat Them campaign recently launched for a fifth consecutive year and with newfound purpose. The large team led by Veg Power, ITV and others are attempting to reverse a trend that saw vegetable sales drop 9% in the UK from 2021 to 2022. The staggering decline, fueled by what […]
Eat Them to Defeat Them leads has amassed nearly £100 million in vegetable sales
The unstoppable Eat Them to Defeat Them campaign from Veg Power and ITV has led to an astonishing £92 million of vegetable sales during the past three years – including one delayed by the COVID-19 pandemic – according to newly released data from Pearl Metrics. Desperately trying to find any mechanism to reduce obesity and […]
Tesco sees power in moving produce by rail while saving on emissions
Through the end of the year, Tesco is moving fresh fruits and vegetables by refrigerated rail seven days a week under a new agreement with Direct Rail Services. The service, which started just prior to Christmas, marks the first time the retailer has transported via refrigerated freight using British railways. Brussels sprouts, parsnips, carrots, onions […]
In war of produce pricing, Aldi drops some veg items to 9p
Not to be outdone by competitors trying to match their Super Six deals, Aldi GB slashed the prices on some of its fresh produce this week down to 9p – a 10p drop from its previous lows. For Christmas, its placed several dinner favourites in the range, including carrots (1kg), white potatoes (2kg), parsnips (500g), […]
Retail Roundup: Fruit and Veg Challenge for Summer, Plus Expanding Refillable Ranges
Sainsbury’s has revived its “Great Big Fruit and Veg Challenge” this summer for consumers through the Nectar app. The promotion, which runs through 28 June, provides bonus points for shoppers who purchased fresh produce that can be used at Sainsbury’s, Argos and Habit stores. The Nectar app helps customers track typical purchases and helps let […]
