Photo courtesy of Fresh Produce Consortium

Fresh Direct, Aldi and AC Goatham among big winners at this year’s FPC Awards

Produce Business report

Foodservice provider Fresh Direct was named the Wholesale Fruit and Veg Supplier of the Year at the recent Fresh Produce Consortium (FPC) Awards.

More than 700 suppliers were competing for top honour at the prestigious awards.

“It is fantastic to be recognised by our peers for the job we’re doing,” Andy Pembroke, Managing Director of Fresh Direct. “Over the past few years, we’ve worked hard to bridge the gap between our suppliers and our customers, bringing everyone together to become much more responsive across the supply chain.”

The panel of judges lauded Fresh Direct’s efforts through difficult times for the produce industry, commenting that “Fresh Direct has stood tall during unprecedented challenges with its unwavering support and crucial lines of communication for growers, customers, and employees alike.”

Pembroke, who received the award from restaurant critic Jay Rayner, talked about that work over the past year.

“We believe that this award recognises our incredibly talented team and shows how we’ve built our business to source products more sustainably, champion home-produced products through our best of British campaign, drive innovation through products and packaging, and a continued commitment to product quality and availability,” he said.

Other winners

Multiple Fruit and Veg Retailer of the Year: Aldi

Multiple Floral Retailer of the Year: M&S

Convenience Retailer of the Year: Co-op

Online Fruit and Veg Retailer of the Year: Asda

Supermarket Fruit and Veg Supplier of Year: AC Goatham

UK Grower of the Year: FreshGro

International Grower of the Year: Belorta

Fresh Produce Business of the Year: Flamingo Group International for its work in the floral industry as the Winner of Winners in the Supply, Chain, Retail and Business Excellence categories.

Rising Star of the Year: Ravi Burugu, Wootzano

Manager of the Year: Emma Dawes, Driscoll’s

Best Place to Work: Blue Skies, which also won the Ethical Award from FPC

Supply Chain Award (Sustainability Excellence): Clarifruit

Agritech Excellence Award (Innovation): Sony

Innovation Excellence Award: G’s Growers

Wholesaler/Plant Supplier of the Year: The Horthouse

Supermarket/Plant Floral Supplier of the Year: Flamingo Horticulture

Foodservice Supplier of the Year: Mark Murphy Edinburgh

Climate Award: Growup Farms

Business Service Provider: Smurfit Kappa

Team of the Year: MorePeople

HR Initiative of the Year (DEI): Dole UK

Lifetime Achievement Award: Martin Hudson



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