Produce wholesaler Jaguar The Fresh Company of the Netherlands has entered into a marketing and sales partnership with Leopard Fruit Trading and FoodVentures China Ltd. on fresh produce grown in Shanghai.
The new FoodVentures project will be growing an abundance of tomatoes and cucumbers with the Dutch horticultural model in newly constructed greenhouses on Chongming Island, which is located at the mouth of the Yangtze River.
“The tomatoes are starting to bloom already,” Dirk Aleven, CEO of Food Ventures. “The first harvest from the new greenhouses is expected by the end of May. We have started with an area of 3,5 hectares, and the plan is to have 17,5 hectares in operation by the end of 2021.”
Development of the project, along with the production of those vegetables, will be handled by FoodVentures. Leopard Fruit trading will add its marketing and sales expertise to get them to China’s retail and wholesale customers.
“Leopard’s commercial team, based in Shanghai is in direct contact daily with the retailers that we intend cooperating with,” Christian de Haas, Manager Asia at Jaguar The Fresh Company. “We are confident that these Dutch-style greenhouse vegetables will create a lasting impact in the Chinese consumer market. Jaguar The Fresh Company is proud to be the preferred partner for FoodVentures in this ground-breaking project.”
Leopard Fruit Trading, known primarily for its imports, also will serve as a supplier of locally grown, fresh produce.