Jooste and van Wijk: Netherlands is still best springboard into Europe

Nic Jooste is one of the most distinguished names in the produce industry and he has written many columns for PRODUCE BUSINESS. He has also been featured in our shows and events: Making ProduceMarketing Everything It’s Not: Creative, Innovative, In-your-face, Non-conventional, Digitally Driven, Attitude- And Adventure-oriented… Nic Jooste Of Cool Fresh Guides The Trade On How To Capture Gen Z […]

European Market: Turning Isolation Into a Positive Journey

The words, “You have been tested positive for the COVID virus,” still ring in my ears… Thursday 25/11/2022, 23h59. I board flight KL0592 from Johannesburg, South Africa, to travel back to my home in The Hague, The Netherlands. I have just spent 4 amazing days in and around South Africa’s Kruger Park, where my team and […]

New greenhouse project in China promises Dutch-style vegetables will have ‘lasting impact’

Produce wholesaler Jaguar The Fresh Company of the Netherlands has entered into a marketing and sales partnership with Leopard Fruit Trading and FoodVentures China Ltd. on fresh produce grown in Shanghai. The new FoodVentures project will be growing an abundance of tomatoes and cucumbers with the Dutch horticultural model in newly constructed greenhouses on Chongming […]