British Berry Growers to dish out 30,000 strawberries at Mudder events
With 20,000 attendees expected at two outrageous and challenging events, British Berry Growers are seeing opportunities … in the mud. The body that represents the majority of berries in the UK will be one of the big promoters at Tough Mudder competitions, providing a well-positioned link between healthy eating and exercise. British Berry Growers will […]
Can a coating of CBD really help extend the life of strawberries?
Researchers at Thammasat University and Chulabhorn Research Institute in Thailand have developed an invisible, edible coating made with cannabidiol (CBD) that extends the freshness of strawberries and can help improve post-harvest life. CBD has been shown to have antioxidant and antibacterial effects. Previous studies have found that CBD limits the growth of some pathogenic bacteria and fungi, […]
Coronation Holiday drives Co-op to move to 100% British strawberries
Retailer Co-op announced it is making the shift to 100% British strawberries in its stores in advance of the Coronation Bank Holiday and royal celebrations. Sales of more than 500,000 punnets of strawberries are expected during the lead-up to the events, and Co-op is preparing its 2,400 stores across the UK for the rush. The […]
Driscoll’s finalizes acquisition of Berry Gardens in ‘good move for all parties’
Berry company Driscoll’s has completed the acquisition of UK-based Berry Gardens Limited (BGL), the sales, packaging, and distribution entity of Berry Gardens Growers Limited (BGG). Berry Gardens Limited, the UK’s largest supplier of berries, has grown, distributed and marketed Driscoll’s varieties on an exclusive basis in the UK for more than 20 years. General Manager, […]
Strawberry Congress returns in September; Logistica eases restrictions
The International Strawberry Congress is coming back to Belgium in mid-September, offering latest in guidance and networking opportunities to those in the soft fruit sector. Organised by Hoogstraten, the event at the Flanders Meeting and Convention Centre in Antwerp will take place from 21-22 September, featuring panel discussions and critical presentations for those who want […]
Retail roundup: Commercial crop of vertically grown strawberries hits Tesco stores
Tesco is receiving the first commercial volumes of strawberries grown from a vertical farm via a production system that lessens both water usage and features a 90 per cent reduction in carbon footprint per kilo of fruit. The fruit is being delivered by Direct Produce Supplies Ltd (DPS), a Tesco supplier for 40 years that […]
Healthy food campaigns aimed at kids, adults, kick off in UK
Two campaigns to get UK consumers and kids to eat more healthy foods have kicked off – with retailer Sainsbury’s launching a new brand effort called Help Everyone Eat Better and ITV and Veg Power combining forces on the third year of Eat Them To Defeat Them. Sainsbury’s will deliver its advertising initiative around the […]
Berry Gardens turns to athletics’ star for new ‘Taste’ campaign
Berry Gardens has a new, very familiar and health-conscious spokesperson for its six-figure More Than Taste marketing campaign: triple jump World Champion Dame Jessica Ennis-Hill. Ennis-Hill is helping the UK’s largest co-operative of British berry growers pitch its blueberries and three varieties from Driscoll’s – Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries. Ennis-Hill is not […]
