Strawberry Congress returns in September; Logistica eases restrictions

Sweet summer on way as Asda, Bruce Farms team up on strawberry offering

The International Strawberry Congress is coming back to Belgium in mid-September, offering latest in guidance and networking opportunities to those in the soft fruit sector. Organised by Hoogstraten, the event at the Flanders Meeting and Convention Centre in Antwerp will take place from 21-22 September, featuring panel discussions and critical presentations for those who want […]

Retail roundup: Commercial crop of vertically grown strawberries hits Tesco stores

Tesco is receiving the first commercial volumes of strawberries grown from a vertical farm via a production system that lessens both water usage and features a 90 per cent reduction in carbon footprint per kilo of fruit. The fruit is being delivered by Direct Produce Supplies Ltd (DPS), a Tesco supplier for 40 years that […]

Healthy food campaigns aimed at kids, adults, kick off in UK

Two campaigns to get UK consumers and kids to eat more healthy foods have kicked off – with retailer Sainsbury’s launching a new brand effort called Help Everyone Eat Better and ITV and Veg Power combining forces on the third year of Eat Them To Defeat Them. Sainsbury’s will deliver its advertising initiative around the […]

Berry Gardens turns to athletics’ star for new ‘Taste’ campaign

Berry Gardens has a new, very familiar and health-conscious spokesperson for its six-figure More Than Taste marketing campaign: triple jump World Champion Dame Jessica Ennis-Hill. Ennis-Hill is helping the UK’s largest co-operative of British berry growers pitch its blueberries and three varieties from Driscoll’s – Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries. Ennis-Hill is not […]

Winter wonder: First British strawberries of 2021 hit shelves at Aldi store

The first British strawberries of the year arrived at an Aldi store in Hereford last Thursday, continuing the remarkable trend of getting the sweet tasting treats on shelves during the winter months. Thanks to growing innovations, warmer climates and efforts from suppliers, the consumer favourite is showing up in punnets in supermarkets in February instead […]