Angus Soft Fruits leader talks innovation and challenges in berry sector

In this interview done with Fresh Fruit Portal during Fruit Logistica, Sarah Ilyas spoke with Jill Witheyman, Head of Marketing at Angus Soft Fruits. What is Angus Soft Fruits all about?  We are a Scottish company based on the northeast coast of Scotland, celebrating our 30th anniversary this year. Angus Soft Fruits is a family […]

Scotland supplier set to serve up 70 million strawberries to Asda supermarkets

More than 70 million strawberries will be hitting Asda supermarkets this summer, thanks to Arbroath based D. Geddes Farms in Scotland. The grower, led by Frank Geddes and family, has been supplying the retail chain with strawberries from the North Sea coast for more than a decade, including its Just Essentials and Grower Selection brands. […]

Strawberry creation from Angus Soft Fruits takes Crown as ‘World’s Largest’

Call it the Crown Jewel of Fresh Produce. Angus Soft Fruits of Scotland and commissioned food artist Prudence Staite recently unveiled a beautiful masterpiece of 400 AVA Magnum strawberries in the shape of a crown to celebrate the King’s Coronation, the Scottish season and Wimbledon. The stunning creation – 30 inches long and 30 inches […]

British Berry Growers to dish out 30,000 strawberries at Mudder events

With 20,000 attendees expected at two outrageous and challenging events, British Berry Growers are seeing opportunities … in the mud. The body that represents the majority of berries in the UK will be one of the big promoters at Tough Mudder competitions, providing a well-positioned link between healthy eating and exercise. British Berry Growers will […]