Pink Lady maintains solid sales in UK, Europe despite economic setbacks

Pink Lady apple sales show no signs of slowing, post record numbers in June

Though inflation has driven big discounts and even downgrades, those in the apple industry have been surviving as well as they can. Despite the challenges, Pink Lady Europe says its 180,000 tonnes of apples sold this season has kept pace with market expectations, posting a 3% gain over the previous season.  In addition, Pink Lady […]

Pink Lady apple founder John Cripps passes away

The legend behind the the Pink Lady apple, John Cripps has passed away in Australia where he released his apple formula to the market 30 years ago. He was 95 years old. According to News.co.au, Cripps daughter Helen Cripps commented on her father’s legacy in an interview with ABC radio. “It took 25 years of research […]

Learning from Pink Lady’s branding success in the UK

As one of the few fresh produce brands in the UK, we take a look at what others can learn about increasing household penetration and retail sales, and how retailers can tap into Pink Lady’s brand awareness. Pink Lady is recognised as the UK’s number one fresh produce brand, and the world’s first apple brand. Since […]

Pink Lady, Nim’s team up on ‘wonderfully sweet’ fruit crisps

Nim’s Fruit Crisps, the UK’s only manufacturer of air-dried fruit and vegetable crisps (chips) has signed an exclusive agreement with Pink Lady. Founder Nimisha Raja is hoping the exciting tie-up will double the sales of the apple variety of crisps over the next twelve months and expects to see the co-branded packs available in Tesco […]

Pink Lady gives UK consumers a chance to name apple trees in France

Pink Lady is welcoming the Northern Hemisphere season with a unique promotion for Aldi’s UK customers – the opportunity not only to adopt one of its apple trees in France but a chance to win a trip to its orchards. Some 500 shoppers will have a tree in Nantes named for them on an eco-friendly […]