Freshfel worries that proposed pre-cut produce marketing standards will raise prices
Freshfel Europe has warned the European Commission (EC) of the far-reaching implications of its draft proposal on marketing standards for pre-cut fruit and vegetables. The association is urging the EC to withdraw or amend specific parts of its draft proposal that will impact competitiveness, raise prices, and impact the consumption of convenience fresh produce. The document […]
When it comes to produce departments, knowledge is power
Our world is in a continuous state of change. Demographics are changing across the globe, as immigrants move to new locations and influence their new homes in many ways. One of the major changes is the influx of new and different cuisines being introduced in all areas of the world. To meet these changes in […]
Asia Fruit Logistica honours four fresh produce companies with awards
Four standout fresh produce companies from across the globe were honoured Thursday at the three-day Asia Fruit Logistica in Bangkok for their outstanding work and innovations in helping grow the sector. South African citrus marketer ClemenGold, Chinese distributor Goodfarmer, Thailand’s wholesale chain Makro and the Paramount Export Company earned this year’s Asia Fruit Awards for […]
ICA Sweden’s Maria Wieloch On The Imperative Of Increasing Produce Consumption
We have worked with ICA’s Maria Wieloch, as she is not only an exceptional industry leader, but a rare trifecta, having presented at our events in London, Amsterdam and New York on a diverse range of topics: ICA’s Maria Wieloch Headlines Educational Seminar At London Produce Show; Talks About Halloween, Easter And How To Lift […]
South African stone fruit campaign in UK gets lift with new marketing
What customers can resist colourful and succulent plums, peaches and nectarines? They practically sell themselves when displayed well with proper signage. Each year, South African Deciduous Fruit Industry body Hortgro oversees the export of nearly 8,000 pieces of stone fruit to the UK from November to May while ensuring that retailers understand what they are […]
Research Perspective: Many Questions Remain About Branded Produce
Read the corresponding Research Perspective article Tell your authentic story and you will build brand love The idea that consumers will pay a premium for the branded produce they love is a break-through, but the research also shows that few consumers really connect with many produce brands. It is almost as if consumers yearn for a […]
Research and Analysis: Fresh Produce Has Marketing Challenges
Originally printed in the November 2021 issue of Produce Business. The issue of fresh produce branding is an important one. It is, however, different from the typical analysis of branding in most of the supermarket. What is the key difference? Simple… retailers generally only carry one brand at a time of each fresh produce item. In […]
25 years, 25 projects, 27 columns … and still running
In November 1996 – a little more than 25 years ago – I set my first steps in what became a lifelong passion: creativity in fresh produce. And what a journey it has been! To celebrate the many blessings that the world of fresh produce has given me, I have decided to commit as much […]
