Picota Cherries: Tools and Tips To Maximise Retail Sales

As greater volume arrives from Spain this season, UK retailers are encouraged to market the stalkless variety as healthy, versatile, affordable, seasonal and unique. The European Picota cherry season is underway in the UK, with excellent quality fruit already arriving from the Valle del Jerte (Jerte Valley) in Spain. The UK remains the biggest importer […]

Freshfel calls for more efficient, coherent agricultural promotion policy

Freshfel: EU and UK negotiators cannot let the fresh produce sector down

Freshfel Europe this week submitted its contribution to the European Commission’s public consultation on the EU agricultural promotion policy inside and outside of the European Union. In a 10-page response, Freshfel Europe recommends boosting the efficiency, coherence and EU added value of the promotion policy on the EU internal market and third-country markets to better inform and […]

NY Produce Show Discussions: Branding expert Lisa Cork on 3 positive macro trends

Lisa Cork

I’m tempted to say we saved the best for last… as this concludes the presentation of our speakers from The New York Produce Show and Conference — Virtual Edition.  Yet this is not quite true, as each one of our speakers provided a truly unique perspective on the pandemic, the industry and the future. We, of […]

Using Social Media To Affect Produce Buying Decisions

Originally printed in the April 2021 issue of Produce Business. The influence of social media ballooned during 2020, fueled by the pandemic and consumer habits. “As the importance of social media continues to grow, a brand’s relevancy will be largely determined by its social relevance,” says CarrieAnn Arias, vice-president of marketing for Naturipe in Salinas, CA. “Ultimately, these […]

Berry Gardens turns to athletics’ star for new ‘Taste’ campaign

Berry Gardens has a new, very familiar and health-conscious spokesperson for its six-figure More Than Taste marketing campaign: triple jump World Champion Dame Jessica Ennis-Hill. Ennis-Hill is helping the UK’s largest co-operative of British berry growers pitch its blueberries and three varieties from Driscoll’s – Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries. Ennis-Hill is not […]

Cherry Summit hosting webinar on opportunities, challenges from pandemic

UK growers foresee favourable season ahead for cherries from UK, abroad

The Global Cherry Summit, the premier annual event for cherry industry professionals worldwide, will hold a webinar on 29 April. The online event will act as a preview of the in-person event that has been postponed to August and as an excellent opportunity for the sector to meet and analyze the complex 2020-21 Chilean cherry […]

How farming makes you a better wholesaler

Originally printed in the March 2021 issue of Produce Business Together with my father and my brother, we are developing our family business with passion and excitement. Trying new things and seeing soon the result is very satisfying. Fresh fruits are demanding products with complex supply chains. We meet many interesting people around the globe. The […]

Five trends shaping food safety requirements

The events of the pandemic have caused a fundamental reset in human behavior and as the hospitality and catering sector know well, new food and beverage requirements have been shaped for the long term. From the rise in takeaways and collection services, through to eco-conscious consuming and ensuring a positive food safety culture, Kirstie Jones discusses five food trends that […]