Green SuperFood launches European Marketing Arm

Green SuperFood, a producer-exporter of premium and sustainable fresh fruit and one of the largest Hass avocado growers in Colombia and Brazil, will launch its new European marketing and distribution arm called Farmers Home Europe at Fruit Attraction 2021 (Stand 6F03A in Hall 6). Farmers Home Europe, which will be the European office for GSF’s Latin American […]

Celebrating 35 Years — Vanguards Who Made a Difference: Lisa Cork

Lisa Cork

Over the course of the year, we pay tribute to 35 living Vanguards and 12 departed heroes. This month’s featured Vanguard is Lisa Cork, Fresh Produce Marketing Ltd. ward-winning strategist Lisa Cork is American born, and firmly New Zealand-based, yet her arresting influence on the industry knows no borders. For more than three decades, she […]

Waitrose testing linerless packaging for gold kiwifruit

Waitrose this summer is trialing the Pro-Produce pack linerless solution for its Fresh Gold Kiwis. ProPrint Group collaborated with Primafruit and the retailer to launch the eight-week trial. If successful, the Pro-Produce pack could roll out further within the Waitrose fruit range. For Gold Kiwis alone, the linerless packaging format can save 1.2 tonnes of […]

Learning from Pink Lady’s branding success in the UK

As one of the few fresh produce brands in the UK, we take a look at what others can learn about increasing household penetration and retail sales, and how retailers can tap into Pink Lady’s brand awareness. Pink Lady is recognised as the UK’s number one fresh produce brand, and the world’s first apple brand. Since […]

Picota Cherries: Tools and Tips To Maximise Retail Sales

As greater volume arrives from Spain this season, UK retailers are encouraged to market the stalkless variety as healthy, versatile, affordable, seasonal and unique. The European Picota cherry season is underway in the UK, with excellent quality fruit already arriving from the Valle del Jerte (Jerte Valley) in Spain. The UK remains the biggest importer […]

Freshfel calls for more efficient, coherent agricultural promotion policy

Freshfel: EU and UK negotiators cannot let the fresh produce sector down

Freshfel Europe this week submitted its contribution to the European Commission’s public consultation on the EU agricultural promotion policy inside and outside of the European Union. In a 10-page response, Freshfel Europe recommends boosting the efficiency, coherence and EU added value of the promotion policy on the EU internal market and third-country markets to better inform and […]

NY Produce Show Discussions: Branding expert Lisa Cork on 3 positive macro trends

Lisa Cork

I’m tempted to say we saved the best for last… as this concludes the presentation of our speakers from The New York Produce Show and Conference — Virtual Edition.  Yet this is not quite true, as each one of our speakers provided a truly unique perspective on the pandemic, the industry and the future. We, of […]

Using Social Media To Affect Produce Buying Decisions

Originally printed in the April 2021 issue of Produce Business. The influence of social media ballooned during 2020, fueled by the pandemic and consumer habits. “As the importance of social media continues to grow, a brand’s relevancy will be largely determined by its social relevance,” says CarrieAnn Arias, vice-president of marketing for Naturipe in Salinas, CA. “Ultimately, these […]