South African stone fruit campaign in UK gets lift with new marketing

What customers can resist colourful and succulent plums, peaches and nectarines? They practically sell themselves when displayed well with proper signage. Each year, South African Deciduous Fruit Industry body Hortgro oversees the export of nearly 8,000 pieces of stone fruit to the UK from November to May while ensuring that retailers understand what they are […]

Research Perspective: Many Questions Remain About Branded Produce

Exchange rate challenge hits Italian grape exporter in UK market

Read the corresponding Research Perspective article Tell your authentic story and you will build brand love The idea that consumers will pay a premium for the branded produce they love is a break-through, but the research also shows that few consumers really connect with many produce brands. It is almost as if consumers yearn for a […]

Research and Analysis: Fresh Produce Has Marketing Challenges

Originally printed in the November 2021 issue of Produce Business. The issue of fresh produce branding is an important one. It is, however, different from the typical analysis of branding in most of the supermarket. What is the key difference? Simple… retailers generally only carry one brand at a time of each fresh produce item. In […]

25 years, 25 projects, 27 columns … and still running

In November 1996 – a little more than 25 years ago – I set my first steps in what became a lifelong passion: creativity in fresh produce. And what a journey it has been! To celebrate the many blessings that the world of fresh produce has given me, I have decided to commit as much […]

Green SuperFood launches European Marketing Arm

Green SuperFood, a producer-exporter of premium and sustainable fresh fruit and one of the largest Hass avocado growers in Colombia and Brazil, will launch its new European marketing and distribution arm called Farmers Home Europe at Fruit Attraction 2021 (Stand 6F03A in Hall 6). Farmers Home Europe, which will be the European office for GSF’s Latin American […]

Celebrating 35 Years — Vanguards Who Made a Difference: Lisa Cork

Lisa Cork

Over the course of the year, we pay tribute to 35 living Vanguards and 12 departed heroes. This month’s featured Vanguard is Lisa Cork, Fresh Produce Marketing Ltd. ward-winning strategist Lisa Cork is American born, and firmly New Zealand-based, yet her arresting influence on the industry knows no borders. For more than three decades, she […]