‘Eat Them to Defeat Them’ launches again this week with a new look and robust goals
The transformational children’s healthy eating campaign “Eat Them to Defeat Them” is making a triumphant return to TV screens this coming Saturday. Dubbed “The Big Chomp”, the mission from Veg Power, ITV, Channel 4 and Sky Media this year will be much the same as their previous five iterations – get kids to eat more […]
How retailers, agencies in the U.S. are rallying momentum for produce-based prescriptions
Food as medicine is far from a new concept. Hippocrates, the ancient Greek who lived in the fourth century B.C., made the connection by saying, “Let food be thy medicine and medicine be thy food.” Today, this concept should be front-row center on our plates. There are three reasons why. First, poor diet contributes to […]
Pioneering Sustainable Agriculture: Africa Organics Fuels Morocco’s Date Value Chain Revolution
Comprehensive Feasibility Study Lays Groundwork for a Sustainable, Vertically Integrated Date Value Chain In a progressive stride towards sustainable agricultural practices in Morocco, Africa Organics has spearheaded a meticulous feasibility study, representing the Subnational Climate Fund (SCF). This initiative is a part of SCF’s global mission to uplift mid-sized subnational infrastructure projects across developing nations, […]
Food as medicine? Why it’s probably best to avoid that label
There are certain words or phrases that make me cringe. Yes, kale, but also “food is medicine,” or “food as medicine.” I believe both phrases overpromise benefits while also taking away the joy, pleasure, and enjoyment of eating — especially when it comes to fresh produce. Think of the beautiful colors, enticing aromas, crunchy textures, […]
Veg Power’s latest campaign takes holistic approach to get families to eat healthier
“Simply Veg”. That is the name of the latest campaign being launched by the group responsible for putting vegetables front and centre on the minds of young children. It is catchy, though a bit different from the energetic, brash “Eat Them to Defeat Them” which has helped drive home hard messages on health to kids. […]
British Berry Growers to dish out 30,000 strawberries at Mudder events
With 20,000 attendees expected at two outrageous and challenging events, British Berry Growers are seeing opportunities … in the mud. The body that represents the majority of berries in the UK will be one of the big promoters at Tough Mudder competitions, providing a well-positioned link between healthy eating and exercise. British Berry Growers will […]
Hiking, fresh food and health: Why Portugal should be an example for the world
This article was written as I hiked for 16 days along Portugal’s northern coastline while doing the Camino Portuguese, a popular pilgrimage route. It was an amazing experience from a food and fresh produce perspective, as Portugal’s cuisine is a celebration of fresh, locally sourced ingredients that are bursting with flavor. During my 220-mile hike […]
Tesco shows commitment to consumers by promoting healthier, affordable foods
In a continued effort to help shoppers eat healthier, UK supermarket Tesco announced it will not sell foods high in fat, salt or sugar in volume-led promotions. Though the Government announced it will not restrict multi-buy deals of so-called HHFS until at least 2025, Tesco is still committed to trying to promote “affordable, healthy, sustainable […]