Freshfel blasts EU Commission’s proposal to drastically cut funding for fresh produce promotions
Freshful Europe drafted a letter and lashed out at the EU Commission this week, saying its proposal to gut the policy budget for agricultural promotions was short-sighted. Not only would the EU Commission plan trim the current outlay of funding by one half – a staggering €281.7 million – but it also would eliminate budgets […]
Investing in the future: How to unlock the funding to finance a food system transformation
Currently, an astonishing one-third of all food produced worldwide is either lost or wasted. It’s difficult to overlook the evidence, and most pertinently, the data highlights that our global food system is still far from future-proof. In 48 countries, an estimated 238 million people still experience chronic food insecurity. If we capture even half of […]
‘Eat Them to Defeat Them’ launches again this week with a new look and robust goals
The transformational children’s healthy eating campaign “Eat Them to Defeat Them” is making a triumphant return to TV screens this coming Saturday. Dubbed “The Big Chomp”, the mission from Veg Power, ITV, Channel 4 and Sky Media this year will be much the same as their previous five iterations – get kids to eat more […]
How retailers, agencies in the U.S. are rallying momentum for produce-based prescriptions
Food as medicine is far from a new concept. Hippocrates, the ancient Greek who lived in the fourth century B.C., made the connection by saying, “Let food be thy medicine and medicine be thy food.” Today, this concept should be front-row center on our plates. There are three reasons why. First, poor diet contributes to […]
Pioneering Sustainable Agriculture: Africa Organics Fuels Morocco’s Date Value Chain Revolution
Comprehensive Feasibility Study Lays Groundwork for a Sustainable, Vertically Integrated Date Value Chain In a progressive stride towards sustainable agricultural practices in Morocco, Africa Organics has spearheaded a meticulous feasibility study, representing the Subnational Climate Fund (SCF). This initiative is a part of SCF’s global mission to uplift mid-sized subnational infrastructure projects across developing nations, […]
Food as medicine? Why it’s probably best to avoid that label
There are certain words or phrases that make me cringe. Yes, kale, but also “food is medicine,” or “food as medicine.” I believe both phrases overpromise benefits while also taking away the joy, pleasure, and enjoyment of eating — especially when it comes to fresh produce. Think of the beautiful colors, enticing aromas, crunchy textures, […]
Veg Power’s latest campaign takes holistic approach to get families to eat healthier
“Simply Veg”. That is the name of the latest campaign being launched by the group responsible for putting vegetables front and centre on the minds of young children. It is catchy, though a bit different from the energetic, brash “Eat Them to Defeat Them” which has helped drive home hard messages on health to kids. […]
British Berry Growers to dish out 30,000 strawberries at Mudder events
With 20,000 attendees expected at two outrageous and challenging events, British Berry Growers are seeing opportunities … in the mud. The body that represents the majority of berries in the UK will be one of the big promoters at Tough Mudder competitions, providing a well-positioned link between healthy eating and exercise. British Berry Growers will […]
