Veg Power’s latest campaign takes holistic approach to get families to eat healthier
“Simply Veg”. That is the name of the latest campaign being launched by the group responsible for putting vegetables front and centre on the minds of young children. It is catchy, though a bit different from the energetic, brash “Eat Them to Defeat Them” which has helped drive home hard messages on health to kids. […]
Grape Attraction: 5 big consumer trends for the next year include nod to ‘green reality’
More than 90,000 visitors attended the recent 15th Fruit Attraction fair and conference in Madrid, which showcased agricultural industries of 135 countries. The convention included the 7th iteration of Grape Attraction, which explored the table grape sector in Europe and the world. Desmond Jas, head of sales and marketing at Olympic Fruit, based in the Netherlands, analyzed […]
M&S survey shows Brits’ top priority this summer is to live, eat healthy
How are families planning to spend their summer in the UK? More than half of those who were surveyed as part of the M&S Family Matters Index said they are prioritizing eating more healthy foods and looking to exercise more. Many are looking to take trips to the country to improve their mental health or […]
UK government will trial vouchers for fruits, vegetables given by general practitioners
As part of the 12-step Levelling Up plan by the UK government to improve underserved communities and the nation as a whole, general practitioners will be able to grants food vouchers for fruits and vegetables in some communities during a three-year trial called Community Eatwell. The strategy, which has worked with great success in one […]
Olympians sign on with Fyffes to find Ireland’s ‘fittest’ school
Multinational Fyffes is continuing its campaign to keep youngsters healthy, partnering with Olympians Phil Healy and David Gillick to determine Ireland’s fittest school. Healy and Gillick, both world-class sprinters and athletes, are ambassadors on the Fyffes Fit Squad that is helping schoolkids stay active and eating well through workout videos they say are “fit for […]
Freshfel calls for more efficient, coherent agricultural promotion policy
Freshfel Europe this week submitted its contribution to the European Commission’s public consultation on the EU agricultural promotion policy inside and outside of the European Union. In a 10-page response, Freshfel Europe recommends boosting the efficiency, coherence and EU added value of the promotion policy on the EU internal market and third-country markets to better inform and […]
Consumer demand helps spark increase in organic land conversion
As shoppers are changing their habits toward embracing more organic food, so too are farmers across the UK, according to the latest Organic Statistics for 2020 report from the Department for Environment Food and Rural Affairs (DEFRA). There has been a more than 11% increase in the conversion of land to become certified organic – […]
Healthy food campaigns aimed at kids, adults, kick off in UK
Two campaigns to get UK consumers and kids to eat more healthy foods have kicked off – with retailer Sainsbury’s launching a new brand effort called Help Everyone Eat Better and ITV and Veg Power combining forces on the third year of Eat Them To Defeat Them. Sainsbury’s will deliver its advertising initiative around the […]
