Asda squares off against both Aldi and Lidl in price-matching scheme that includes 287 new items
In an effort to stave off gains being made by deep discounters Aldi and Lidl in the UK, Asda has promised it will be matching prices from both competitors this year. Asda, which currently sits comfortably ahead of the two in market share according to Kantar Worldpanel data – 13.6% to Aldi’s 9.3% and Lidl’s […]
Cheap veg tops Asda’s list of food trends that will shape the next year
Inexpensive vegetables are expected to become more popular over the next year, according to the newly revealed 2023/24 Food Trends guide released by supermarket Asda. These ‘Everyday Heroes’, led by the surge in interest and demand for potatoes, are one of “seven megatrends” and 120 foods to watch that will shape food and drink development. […]
Why you should start getting creative this Christmas season to serve vegan customers
A new study done by supermarket chain Asda reveals that Christmas dinners often can prove a point of contention if guests have conflicting dietary desires. The Censuswide reserach survey done of 1,500 non-vegans and 500 vegans across the UK in November shows that nearly 1 in 3 (29%) of Brits say they wouldn’t know what […]
Lidl makes huge surge in London, surpasses Asda in market share
Supermarket customers in London continue to look for value in their shops, and that is most evident in the soaring popularity of one discount retail chain. Lidl GB, known for its low prices on all products including its lines of fruits and vegetables, has overtaken Asda and moved into third place in the city with […]
Asda makes more price cuts to fresh produce as shoppers struggle with affordability
Like many of its retail competitors including Aldi, Asda announced this week it lowered prices on more than 230 items, including fresh produce. The move includes both branded and own-brand items as the supermarket chain and others look to offset the tremendous burdens of food inflation being felt by British consumers. This trimming has been […]
Bagged salads from British vertical farms now in stock at Asda
Something new and very appealing to environmentally conscious consumers has sprouted in produce sections at Asda. The first range of vertically grown bagged salads to appear in a UK supermarkets began this week in 270 Asda stores. Called Homegrown – an homage to British growers producing them in Gloucestershire – they feature three SKUs: 80g Mixed […]
Scotland supplier set to serve up 70 million strawberries to Asda supermarkets
More than 70 million strawberries will be hitting Asda supermarkets this summer, thanks to Arbroath based D. Geddes Farms in Scotland. The grower, led by Frank Geddes and family, has been supplying the retail chain with strawberries from the North Sea coast for more than a decade, including its Just Essentials and Grower Selection brands. […]
Serious Apeel: How game-changing technology is eliminating food waste at Asda
Using edible produce protection technology from U.S.-based Apeel, UK supermarket chain Asda reduced its citrus waste by 36% in select stores and avocado waste by 10% during the course of a year. The trial, which was done in 150 Asda locations, shows the tremendous potential of using the company’s “plant-based” peels to help retailers achieve […]
