Fast-charging Aldi surpasses 10% in UK supermarket share

Aldi continues to grow Deliveroo options as it heads towards Christmas

Tucked within Kantar Worldpanel’s latest report that food inflation has dipped a smidge to 17.3% is another nugget worthy of headlines: Aldi has reached double digits in market share in the UK. In its blazing run into the Big Four, Aldi now has cornered 10.1% of the market after a mindblowing 25% rise in the […]

Aldi creates ‘allyship’ training for managers to help them better support colleagues

Store-level managers and those that head up other departments at Aldi are being trained to better serve the needs of colleagues. Leaning into the notion of “allyship”, Aldi wants its managers to make their workers feel welcomed, included and respected. That is particularly true of “colleagues from minority groups.” At present and aside from managerial […]

Loyalty card discounts prove ‘win-win’ for shoppers, supermarket chains

What drives supermarket shoppers to buy certain products over others? In a tight economy, price often wins out over brand and even high quality. But one other factor appears to be driving sentiment and purchasing in 2023: loyalty card discounts. According to new data revealed by NielsenIQ (now NIQ), more than 50% of UK retail […]

Aldi noses out Lidl again to remain UK’s least expensive supermarket

One month ago, in an effort to save British consumers money at checkouts, Waitrose said it would be slashing prices on already reduced items. It has put an incredible £100m investment behind cost-saving initiatives, including fruit and vegetable areas. And yet, when Which? revealed its latest monthly numbers on the cost of the average supermarket shop […]

Aldi’s sales, market share rise again and it is looking for more

Most of the British supermarket chains saw increased sales during the 12-week period to 19 February, but one of them continues to make more of a splash than the rest. Aldi eclipsed its previous benchmark for market share against competitors and now stands at 9.4%, firmly in fourth place behind juggernaut Tesco, Sainsbury’s and Asda. […]

Aldi named favourite UK supermarket in latest consumer survey

Tesco might hold a huge edge over its rivals in the UK in terms of market share, but they aren’t No. 1 in terms of approval from consumers. Discount chain Aldi, sitting at No. 4 overall in share according to the latest data from Kantar Worldpanel, has been named by British shoppers as their favourite […]