Food freshly offers solution at MacFrut to extend shelf life of premium vegetables

Wire report, edited by Produce Business

Shelf-life preservation specialist Food freshly recently showcased the advantages of its sulfite-free and preservative-free fresh produce preservation applications for many of the premium vegetables used in Italian food preparation at MacFrut 2024 in Rimini, Italy until May 10, 2024. 

Recognised for its achievements in extending the shelf-life of everything from lettuce to apple slices, Food freshly’s solution now includes specialist vegetables, including aubergines, artichokes and chicory. Organic versions are also available.

In addition to typically extending product shelf life by up to 12 days when processed fresh, the product structure and colour are maintained for longer periods as a result of a short immersion.

With all three vegetables forming common ingredients for pasta and pizza dishes, Food freshly may give foodservice and grocery retail customers a commercial edge.

“This application is giving customers the ability to offer fresh products to restaurants and retail consumers,” says Nicola Severo, Food freshly’s Sales Director for Italy. “In a lot of cases, certain vegetables would have to undergo a heat treatment or would be sold in a glass jar. Food freshly is enabling fresh-cut processors to offer better and fresher quality in the market compared to previous or traditional alternatives.”

Supporting growers through innovation

Food freshly works with fresh-cut processors worldwide to improve product quality, food safety and process efficiency. The company’s Freshness Retainers extend the shelf life of cut fruits and vegetables from up to 12 days to more than 21 days. 

To achieve this, Food freshly exclusively uses nature-based ingredients without sulfites or allergens, which comply with all major food legislation. 

In addition, Food freshly is a planning and development partner, addressing customer needs, such as cost reduction, and sales growth.



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