Veg Power teams up on cherry tomato Grow Strong Project with Edinburgh Community Food
The health-driven non-profit Veg Power added another strong partner to its growing stable of helpers, combining forces with social enterprise Edinburgh Community Food to help deliver its Grow Strong project. Grow Strong is an initiative whereby 38 schools are taking part in the production of cherry tomatoes that are converted to create pasta sauce. Former […]
Eat Them to Defeat Them leads has amassed nearly £100 million in vegetable sales
The unstoppable Eat Them to Defeat Them campaign from Veg Power and ITV has led to an astonishing £92 million of vegetable sales during the past three years – including one delayed by the COVID-19 pandemic – according to newly released data from Pearl Metrics. Desperately trying to find any mechanism to reduce obesity and […]
Veg Power adds Hazera Seeds UK to growing membership programme
Not-for-profit Veg Power, which aims to increase vegetable consumption throughout the UK especially for children, has added Hazera Seeds UK to its growing membership programme. The connection with the subsidiary of Hazera, the global leader of the vegetable seed industry, further increases the footprint of Veg Power, which is relishing the philanthropy of its partners […]
Boosting consumption: Veg Power chief Dan Parker to unveil new consumer insight at London Produce Show
Around the developed world the produce industry has a dilemma. Per capita consumption of fruits and vegetables is flat or declining. The Produce for Better Health Foundation in the United States has stated it clearly in introducing its State of the Plate research: “The results are in. As a society, we are chronic underachievers at eating our fruits and […]
Dole, 7 retailers back hugely successful Eat Them to Defeat Them campaign for kids
Seven retailers and one big brand, Dole, are sponsoring this year’s national Eat Them to Defeat marketing blitz which aims to get children to eat more fresh produce. “This is our second year supporting this incredibly worthwhile campaign,” Vincent Dolan, Head of Corporate Communications in Dole, said. “By bringing fresh produce to primetime, and by […]
Sakata signs on to support Veg Power’s healthy campaign initiatives
UK non-for-profit Veg Power, the organization behind the Eat Them to Defeat Them Campaign to get families and children to consume more vegetables, announced it has entered into a unique partnership with Japan-based seed company Sakata. Sakata’s global influence as a leader in the supply of broccoli, cabbage, squash, melons and lisianthus gives Veg Power […]
Westfalia joins Veg Power mission to boost child produce consumption
Westfalia Fruit Group, the top supplier of avocados to the UK, has joined the coalition of 23 other member organisations in support of nonprofit Veg Power to help drive healthy consumption among children. Westfalia, the multinational grower-packer-shipper that has sales office in the UK and around the world and grows a multitude of other vegetables, […]
Produce notes: Aldi opts for fridge doors to save energy; Veg Power teams with Love British Food
Step inside Aldi stores now, and they are fairly wide open. Fresh produce and other sundries are displayed in boxes or on shelves, easily accessible if not at times chaotically picked over by customers. But a change is coming that will not only give Aldi a more streamlined look but provide a huge offset to […]
