Veg Power launches eLearning platform to try to get pickiest kids to eat more produce
Veg Power’s targeted, clever campaigns have struck a chord with kids, led by Eat Them to Defeat Them. But what about parents and guardians? Yes, family leaders have a role to play in ensuring increased consumption of vegetables, and Veg Power has aimed many at them, as well. The latest is a new free eLearning […]
Veg Power teams with Aardman’s Shaun the Sheep to get kids to eat ‘rainbow’ of vegetables
From “Eat Them to Defeat Them” to “Eat Tjhe Rainbow”. What an interesting an inviting twist. The not-for-profit alliance Veg Power has done it again, challenging children to consume more vegetables with a fun campaign that includes favourite character Shaun the Sheep. The new Holiday and Food Activities (HAF) programme launched with studio Aardman will […]
‘Eat Them to Defeat Them’ launches again this week with a new look and robust goals
The transformational children’s healthy eating campaign “Eat Them to Defeat Them” is making a triumphant return to TV screens this coming Saturday. Dubbed “The Big Chomp”, the mission from Veg Power, ITV, Channel 4 and Sky Media this year will be much the same as their previous five iterations – get kids to eat more […]
Global Marketing Innovation Award: Veg Power Beats Junk Food Marketers at Their Own Game
Vegetables are disgusting!” Kids forever have dodged eating vegetables. Resorting to convoluted measures, parents cajole, bribe and slyly disguise them, often to no avail. The industry, despite valiant efforts, has struggled to move the needle on overall produce consumption, let alone conquer most children’s downright disdain for vegetables. Veg Power, the UK nonprofit super alliance […]
Veg Power’s 5-year report confirms: 53% of parents say kids in ‘Eat Them’ campaign are eating more veg
The European fresh produce industry is witnessing a significant shift in companies adopting specific roles to sustain their success. With increasing competition and growing supply chain transparency, companies are faced with a crucial decision: should they become specialists, focusing on a few products that can be consistently supplied year-round to large-scale retailers, or should they […]
Veg Power’s latest campaign takes holistic approach to get families to eat healthier
“Simply Veg”. That is the name of the latest campaign being launched by the group responsible for putting vegetables front and centre on the minds of young children. It is catchy, though a bit different from the energetic, brash “Eat Them to Defeat Them” which has helped drive home hard messages on health to kids. […]
Report: Eat Them to Defeat Them campaign led to £34.1 million in veg sales
Very few campaigns aimed at increasing consumption of fresh produce in any nation have really worked, despite the myriad efforts of action groups and government agencies. However, one in the UK focused on helping children – Eat Them to Defeat Them – has garnered immense interest from consumers, who have increased vegetable purchases by £132 […]
With vegetable purchasing dropping because of inflation, Veg Power launches Simply Veg campaign to help families
Since inflationary pressures began, UK shoppers are spending nearly the same in supermarkets, but they are not filling their baskets with some of the most essential items to maintain their health: namely vegetables. According to a new report released by the nonprofit Veg Power, the purchases on vegetables have fallen to 6.3% of basket value […]
