Veg Power campaign aims to get Brits to eat more veg at breakfast

Veg Power, the not-for-profit company behind the Eat Them to Defeat Them campaign, has launched a new initiative called Breakfast in Colour to try to get British consumers to eat more healthy at breakfast time by adding more vegetables to their plates. Only about a third of adults across the UK are reaching five-per-day targets, […]

Veg Power teams up on cherry tomato Grow Strong Project with Edinburgh Community Food

The health-driven non-profit Veg Power added another strong partner to its growing stable of helpers, combining forces with social enterprise Edinburgh Community Food to help deliver its Grow Strong project. Grow Strong is an initiative whereby 38 schools are taking part in the production of cherry tomatoes that are converted to create pasta sauce. Former […]

Eat Them to Defeat Them leads has amassed nearly £100 million in vegetable sales

Eat Them To Defeat Them returns with £10m campaign aimed at kids

The unstoppable Eat Them to Defeat Them campaign from Veg Power and ITV has led to an astonishing £92 million of vegetable sales during the past three years – including one delayed by the COVID-19 pandemic – according to newly released data from Pearl Metrics. Desperately trying to find any mechanism to reduce obesity and […]

Veg Power adds Hazera Seeds UK to growing membership programme

European fresh fruit and veg sector facing tumultuous period, says Freshfel

Not-for-profit Veg Power, which aims to increase vegetable consumption throughout the UK especially for children, has added Hazera Seeds UK to its growing membership programme. The connection with the subsidiary of Hazera, the global leader of the vegetable seed industry, further increases the footprint of Veg Power, which is relishing the philanthropy of its partners […]

Dole, 7 retailers back hugely successful Eat Them to Defeat Them campaign for kids

Seven retailers and one big brand, Dole, are sponsoring this year’s national Eat Them to Defeat marketing blitz which aims to get children to eat more fresh produce.  “This is our second year supporting this incredibly worthwhile campaign,” Vincent Dolan, Head of Corporate Communications in Dole, said. “By bringing fresh produce to primetime, and by […]

Sakata signs on to support Veg Power’s healthy campaign initiatives

UK non-for-profit Veg Power, the organization behind the Eat Them to Defeat Them Campaign to get families and children to consume more vegetables, announced it has entered into a unique partnership with Japan-based seed company Sakata. Sakata’s global influence as a leader in the supply of broccoli, cabbage, squash, melons and lisianthus gives Veg Power […]

Westfalia joins Veg Power mission to boost child produce consumption

Westfalia Fruit International forges new capital investment with US company

Westfalia Fruit Group, the top supplier of avocados to the UK, has joined the coalition of 23 other member organisations in support of nonprofit Veg Power to help drive healthy consumption among children. Westfalia, the multinational grower-packer-shipper that has sales office in the UK and around the world and grows a multitude of other vegetables, […]