Global Marketing Innovation Award: Veg Power Beats Junk Food Marketers at Their Own Game

Vegetables are disgusting!” Kids forever have dodged eating vegetables. Resorting to convoluted measures, parents cajole, bribe and slyly disguise them, often to no avail. The industry, despite valiant efforts, has struggled to move the needle on overall produce consumption, let alone conquer most children’s downright disdain for vegetables. Veg Power, the UK nonprofit super alliance […]

Veg Power’s 5-year report confirms: 53% of parents say kids in ‘Eat Them’ campaign are eating more veg

Eat Them To Defeat Them veg campaign aimed at kids will return in February

The European fresh produce industry is witnessing a significant shift in companies adopting specific roles to sustain their success. With increasing competition and growing supply chain transparency, companies are faced with a crucial decision: should they become specialists, focusing on a few products that can be consistently supplied year-round to large-scale retailers, or should they […]

Report: Eat Them to Defeat Them campaign led to £34.1 million in veg sales

Eat Them To Defeat Them returns with £10m campaign aimed at kids

Very few campaigns aimed at increasing consumption of fresh produce in any nation have really worked, despite the myriad efforts of action groups and government agencies. However, one in the UK focused on helping children – Eat Them to Defeat Them – has garnered immense interest from consumers, who have increased vegetable purchases by £132 […]