In U.S. and across globe, retail success may be hard to sustain
Originally printed in the April 2021 issue of Produce Business. Though the produce category had a record year at retail in 2020, foodservice was, of course, way down as so many restaurants were closed as were institutions such as schools and their lunch and meal programs. The statistics are not all in yet, but there is […]
Berry Gardens turns to athletics’ star for new ‘Taste’ campaign
Berry Gardens has a new, very familiar and health-conscious spokesperson for its six-figure More Than Taste marketing campaign: triple jump World Champion Dame Jessica Ennis-Hill. Ennis-Hill is helping the UK’s largest co-operative of British berry growers pitch its blueberries and three varieties from Driscoll’s – Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries. Ennis-Hill is not […]
What happens next? We must position ourselves to seize success in the post-pandemic moment.
Supermarkets have done well in the course of the pandemic. Produce, though, has not done as well as the rest of the store. Partly this is because the perishable nature of produce was not amenable to buying for long term storage during a time when consumers were uncertain about the future. Despite what happened… very […]
