New Defra proposal would term some produce coming from the EU as ‘medium- or high-risk’

Spain’s Provedo eyes growth for stonefruit varieties in US, South Africa

The UK Department for Environment, Food & Rural Affairs (Defra) has proposed regulatory changes that would reclassify half of all fresh produce imports from the European Union to Great Britain as medium- or high-risk. The proposed changes pertain to Annex 11 of the retained Implementing Regulation 2019/2072. The proposal prompted a response from the European Fresh Produce Association […]

Freshfel worries that proposed pre-cut produce marketing standards will raise prices

AgriCoat puts freshness seal on fresh-cut produce diversification

Freshfel Europe has warned the European Commission (EC) of the far-reaching implications of its draft proposal on marketing standards for pre-cut fruit and vegetables.  The association is urging the EC to withdraw or amend specific parts of its draft proposal that will impact competitiveness, raise prices, and impact the consumption of convenience fresh produce.  The document […]

Freshfel Report: European produce consumption is up but not close to recommendations

The World Health Organization (WHO), recommends a minimum daily consumption of 400g per capita of fruits and vegetables. Freshfel Europe has released its latest Consumption Monitor report which revealed that even though the average fruit and vegetable consumption in the EU grew to 364.6 grams per day per capita in 2021, the economic crisis caused […]

Freshfel launching Environmental Footprint methodology for fruits and vegetables

Sourcing sustainable bananas for foodservice and wholesale markets

Freshfel Europe is developing what it calls a “a state-of-the-art, standardized methodology” in hopes of improving sustainability across the fresh produce industry. Under its Freshfel Environmental Footprint Initiative, the group and its members plan to launch the Product Environmental Footprint Category Rules (PEFCR) for fruit and vegetables. The goal is that more transparency, better communication […]

Freshfel Europe and top produce companies launch Environmental Footprint Initiative

Environment Secretary opens £40 million fund to boost farm productivity

With legislation forthcoming on environmental accountability, a coalition of fresh produce partners along with Freshfel Europe have launched a new strategy to boost sustainability across the EU supply chain. The Environmental Footprint Initiative – being forged by Freshfel andAilimpo, ANPP, Apeel Sciences, Assomela, Bama Gruppen, Bayer AG, BVEO, COLEACP, Dole, Greenyard, Fresh Produce Centre, IG […]

Freshfel Europe asks for support for produce industry over Belarus embargo

Freshfel Europe calls for new policy approach to fresh fruits and vegetables

Freshfel Europe pressed European Union authorities to support the fresh produce sector because of continued restrictions resulting from the Belarus embargo. The embargo began at the beginning of the year, with at much as 500,000 tonnes of exports being compromised, including 300,000 from Poland, and between 10,000 to 60,000 tonnes from Spain, Belgium, the Netherlands, […]

Produce trade associations form alliance to address rising costs

Technology sector focuses on achieving savings through innovation

Fresh produce associations including Freshfel Europe (European Union) and the Southern Hemisphere Association of Fresh Fruit Exporters – SHAFFE (Latin America, Oceania, South Africa) have agreed to form a global coalition to address increased costs for fresh produce production and trade.   The global coalition also includes Afruibana (West-Africa), China Chamber of Commerce of I/E of […]