Freshfel worries that proposed pre-cut produce marketing standards will raise prices
Freshfel Europe has warned the European Commission (EC) of the far-reaching implications of its draft proposal on marketing standards for pre-cut fruit and vegetables. The association is urging the EC to withdraw or amend specific parts of its draft proposal that will impact competitiveness, raise prices, and impact the consumption of convenience fresh produce. The document […]
Freshfel Report: European produce consumption is up but not close to recommendations
The World Health Organization (WHO), recommends a minimum daily consumption of 400g per capita of fruits and vegetables. Freshfel Europe has released its latest Consumption Monitor report which revealed that even though the average fruit and vegetable consumption in the EU grew to 364.6 grams per day per capita in 2021, the economic crisis caused […]
Freshfel launching Environmental Footprint methodology for fruits and vegetables
Freshfel Europe is developing what it calls a “a state-of-the-art, standardized methodology” in hopes of improving sustainability across the fresh produce industry. Under its Freshfel Environmental Footprint Initiative, the group and its members plan to launch the Product Environmental Footprint Category Rules (PEFCR) for fruit and vegetables. The goal is that more transparency, better communication […]
Freshfel Europe and top produce companies launch Environmental Footprint Initiative
With legislation forthcoming on environmental accountability, a coalition of fresh produce partners along with Freshfel Europe have launched a new strategy to boost sustainability across the EU supply chain. The Environmental Footprint Initiative – being forged by Freshfel andAilimpo, ANPP, Apeel Sciences, Assomela, Bama Gruppen, Bayer AG, BVEO, COLEACP, Dole, Greenyard, Fresh Produce Centre, IG […]
Freshfel’s Philippe Binard discusses opportunities and obstacles to raise produce consumption in Europe
Prior to the London Produce Show and Conference this year, we wanted to update our readers to some of the priorities Freshfel is emphasizing. We asked Pundit Investigator and Special Projects Editor, Mira Slott, to find out more: Q: The industry has shown its diversified resilience, fortitude and flexibility to adapt and reinvent itself. Still, […]
Freshfel Europe asks for support for produce industry over Belarus embargo
Freshfel Europe pressed European Union authorities to support the fresh produce sector because of continued restrictions resulting from the Belarus embargo. The embargo began at the beginning of the year, with at much as 500,000 tonnes of exports being compromised, including 300,000 from Poland, and between 10,000 to 60,000 tonnes from Spain, Belgium, the Netherlands, […]
Produce trade associations form alliance to address rising costs
Fresh produce associations including Freshfel Europe (European Union) and the Southern Hemisphere Association of Fresh Fruit Exporters – SHAFFE (Latin America, Oceania, South Africa) have agreed to form a global coalition to address increased costs for fresh produce production and trade. The global coalition also includes Afruibana (West-Africa), China Chamber of Commerce of I/E of […]
Freshfel expresses concern after Belarus puts embargo on food imports
On Dec. 6, Belarus implemented an embargo on food import into the country for food products originating from the EU, the UK, Norway, Iceland, Switzerland, North Macedonia, Albania, the U.S. and Canada. Fruit and vegetables are included in the list along with other food categories such as meat, dairy products, and confectionery products while excluding […]
