Angus Soft Fruits leader talks innovation and challenges in berry sector
In this interview done with Fresh Fruit Portal during Fruit Logistica, Sarah Ilyas spoke with Jill Witheyman, Head of Marketing at Angus Soft Fruits. What is Angus Soft Fruits all about? We are a Scottish company based on the northeast coast of Scotland, celebrating our 30th anniversary this year. Angus Soft Fruits is a family […]
Relying on data analytics to drive your fresh produce business? You might want to ask your gut first.
“Data driven” isn’t just jargon; it’s a widely used decision-making process. But how good are the insights and decisions if the process starts with flawed data? Is bad data driving us in the wrong direction? My inbox is populated with at least two dozen RSS feeds every morning, from produce, grocery, retail, specific business areas, […]
Questions abound on fresh produce consumption, but shows like New York help spread word
“How do we increase produce consumption?” This mantra has been chanted at industry events and in produce publications for as long as I can remember. It should be a no-brainer. Produce is healthy. Everyone wants to be healthy. Between fresh and non-fresh presentations, produce is available, affordable and there is a fruit or veggie that […]
‘Eat Them to Defeat Them’ launches again this week with a new look and robust goals
The transformational children’s healthy eating campaign “Eat Them to Defeat Them” is making a triumphant return to TV screens this coming Saturday. Dubbed “The Big Chomp”, the mission from Veg Power, ITV, Channel 4 and Sky Media this year will be much the same as their previous five iterations – get kids to eat more […]
Fruit Logistica: New ripening innovations from Interko help save on energy
Netherlands-based Interko, which designs, manufactures and installs state-of-the-art fresh fruit ripening rooms, announced that it has cut the energy consumption of its flagship Ultimo rooms by a further 20 per cent, after launching the second generation of its revolutionary Reverso reversible fans. Ultimo’s design and technology also has been adapted to enable the room to be used […]
Veg Power’s 5-year report confirms: 53% of parents say kids in ‘Eat Them’ campaign are eating more veg
The European fresh produce industry is witnessing a significant shift in companies adopting specific roles to sustain their success. With increasing competition and growing supply chain transparency, companies are faced with a crucial decision: should they become specialists, focusing on a few products that can be consistently supplied year-round to large-scale retailers, or should they […]
The C-Suite Focus on Increasing Fruit and Vegetable Consumption
I recently moderated a panel discussion in the U.S. at the Produce for Better Health (PBH) Consumer Connection Conference in mid-April. The panelists represented a diverse group of foodservice companies, where senior leadership views produce as an important part of their business. Our 45-minute discussion focused on leaders’ insights on what matters, what’s doable and what […]
Freshfel Europe’s EU Consumption Monitor: We Must Build Value in Produce
The average daily consumption of fresh fruits and vegetables in Europe remains well below the recommended minimum of 400 grams (14 ounces) per person per day. Despite a positive momentum for consumption growth, several barriers remain, severely impacting the move toward a healthier and more sustainable diet for European consumers. In the latest edition of […]
