Freshfel Europe’s EU Consumption Monitor: We Must Build Value in Produce
The average daily consumption of fresh fruits and vegetables in Europe remains well below the recommended minimum of 400 grams (14 ounces) per person per day. Despite a positive momentum for consumption growth, several barriers remain, severely impacting the move toward a healthier and more sustainable diet for European consumers. In the latest edition of […]
‘Growing to Love’ campaign hopes to boost produce consumption among children
The driver of increased produce consumption among school-age children, Veg Power, has launched a campaign called “Growing to Love” that wil aim to get more kids on board with eating fresh vegetables. Using tomatoes as linchpin to encourage more healthy eating habits, children from across the UK will learn how to grow their own tomato […]
Freshfel Report: European produce consumption is up but not close to recommendations
The World Health Organization (WHO), recommends a minimum daily consumption of 400g per capita of fruits and vegetables. Freshfel Europe has released its latest Consumption Monitor report which revealed that even though the average fruit and vegetable consumption in the EU grew to 364.6 grams per day per capita in 2021, the economic crisis caused […]
Can new Eat Them to Defeat Them campaign rescue falling vegetable sales? Yes, say advocates.
The highly successful Eat Them to Defeat Them campaign recently launched for a fifth consecutive year and with newfound purpose. The large team led by Veg Power, ITV and others are attempting to reverse a trend that saw vegetable sales drop 9% in the UK from 2021 to 2022. The staggering decline, fueled by what […]
Synergy: Working to promote fruit and vegetable consumption at New York Produce Show
A record groundswell of produce industry titans and innovative change agents joined forces in New York City in late 2022 with an urgent imperative to increase produce consumption. The 13th annual New York Produce Show & Conference, with meetings beginning on November 29 and ending December 2nd, with the one-day trade show centered at the […]
With vegetable purchasing dropping because of inflation, Veg Power launches Simply Veg campaign to help families
Since inflationary pressures began, UK shoppers are spending nearly the same in supermarkets, but they are not filling their baskets with some of the most essential items to maintain their health: namely vegetables. According to a new report released by the nonprofit Veg Power, the purchases on vegetables have fallen to 6.3% of basket value […]
Wait a minute: Aren’t we the plant-based diet?
By Anne-Marie Roerink Life has been a rollercoaster ride for more than two years. At the onset of the pandemic, consumers focused on comfort food, but immunity and healthful eating quickly took a front seat. When you type in “healthy” in any one of the search engines, then click images, every picture that pops up […]
Prevor: Key to moving needle on fresh produce consumption
The case of consumer consumption of produce poses a bit of a quandary. It reminds one of Winston Churchill speaking of the future of Russia: “I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma.” So with produce, it is extremely difficult to project how […]
