Freshfel blasts EU Commission’s proposal to drastically cut funding for fresh produce promotions
Freshful Europe drafted a letter and lashed out at the EU Commission this week, saying its proposal to gut the policy budget for agricultural promotions was short-sighted. Not only would the EU Commission plan trim the current outlay of funding by one half – a staggering €281.7 million – but it also would eliminate budgets […]
Chile, Peru combine forces to host Global Grape Convention in August
At a time of significant supply growth, as well as climatic and logistical challenges, Chile and Peru are joining forces to strategically address the realities of the grape industry. On the 8th of August, the Global Grape Convention 2024, will be held at the Casino Monticello Events Center in Chile. The event will bring together representatives […]
Kantar: Grocery inflation falls again, but sales struggle to match upbeat outlook
Despite the continued upbeat trends on grocery inflation, supermarket sales remain sluggish across the UK. According to new data released by Kantar Worldpanel, grocery inflation fell for the 16th consecutive month (12 weeks ending June 9). However, grocery sales only managed a 1.0 percentage point increase, the smallest in two years. Wet weather may have […]
Embracing the Green Wave: Avocado Consumption on the Rise Across UK, Europe
While last year posed challenges for the fresh food industry amidst economic uncertainty and the cost-of-living crisis, the avocado industry continued to show positive growth across Europe. Last year saw a notable increase in avocado consumption across Europe, with the UK securing its position as the joint second-largest consumer alongside Germany, each consuming around 121,000 […]
Intense pressure mounts on ‘susceptible’ avocado industry to make changes due to climate
A report published by Christian Aid charity shows that avocado production is under threat due to climate change. The organization reports that avocado regions are expected to decline between 14% to 41% by 2050. Avocados are abrasive for the environment due to their high need for water, a characteristic that makes the fruit highly susceptible to climate […]
Veg Power launches eLearning platform to try to get pickiest kids to eat more produce
Veg Power’s targeted, clever campaigns have struck a chord with kids, led by Eat Them to Defeat Them. But what about parents and guardians? Yes, family leaders have a role to play in ensuring increased consumption of vegetables, and Veg Power has aimed many at them, as well. The latest is a new free eLearning […]
New research suggests social media influencers could be key to increase produce consumption
UK companies spent an astonishing £820 million last year on social media influencer marketing, according to data from wearesocial.com. It’s not surprising given the allure and power it can have in shaping consumer habits. But could influencers who promoted the norms of eating healthy sway all of us to eat more fruits and vegetables? Recent […]
Freshfel: Policymakers are missing massive opportunity to elevate fruits and vegetables
Freshfel Europe’s latest edition of the Consumption Monitor indicates that the average fruit and vegetable consumption in the EU decreased to 350 g/day/capita in 2022. The positive trend that started during the COVID-19 pandemic has been curbed by the economic crisis, impacting the purchasing power of consumers. Freshfel Europe underlines the essential features of fresh […]
