Can new Eat Them to Defeat Them campaign rescue falling vegetable sales? Yes, say advocates.
The highly successful Eat Them to Defeat Them campaign recently launched for a fifth consecutive year and with newfound purpose. The large team led by Veg Power, ITV and others are attempting to reverse a trend that saw vegetable sales drop 9% in the UK from 2021 to 2022. The staggering decline, fueled by what […]
Synergy: Working to promote fruit and vegetable consumption at New York Produce Show
A record groundswell of produce industry titans and innovative change agents joined forces in New York City in late 2022 with an urgent imperative to increase produce consumption. The 13th annual New York Produce Show & Conference, with meetings beginning on November 29 and ending December 2nd, with the one-day trade show centered at the […]
With vegetable purchasing dropping because of inflation, Veg Power launches Simply Veg campaign to help families
Since inflationary pressures began, UK shoppers are spending nearly the same in supermarkets, but they are not filling their baskets with some of the most essential items to maintain their health: namely vegetables. According to a new report released by the nonprofit Veg Power, the purchases on vegetables have fallen to 6.3% of basket value […]
Wait a minute: Aren’t we the plant-based diet?
By Anne-Marie Roerink Life has been a rollercoaster ride for more than two years. At the onset of the pandemic, consumers focused on comfort food, but immunity and healthful eating quickly took a front seat. When you type in “healthy” in any one of the search engines, then click images, every picture that pops up […]
Prevor: Key to moving needle on fresh produce consumption
The case of consumer consumption of produce poses a bit of a quandary. It reminds one of Winston Churchill speaking of the future of Russia: “I cannot forecast to you the action of Russia. It is a riddle, wrapped in a mystery, inside an enigma.” So with produce, it is extremely difficult to project how […]
California grower McClarty talks about boosting grape consumption
You could say that Harold McClarty has grapes running through his veins. Table grapes, that is, not the wine type. Back in 1887, his great grandfather purchased the land where McClarty later grew up and, exactly a century later, founded HMC Farms. Today, the Kingsburg, California-headquartered company has grown from the original 40 acres to one […]
Building prosperous industry future may conflict with desire to increase consumption
There have always been many pathways to success in produce. Indeed, one of the things that has made the produce industry an extraordinary place for those of us who have long toiled in the industry is the enormous range of opportunities the industry presents. We have our share of MBAs from Harvard and Stanford, but […]
Boosting consumption: Veg Power chief Dan Parker to unveil new consumer insight at London Produce Show
Around the developed world the produce industry has a dilemma. Per capita consumption of fruits and vegetables is flat or declining. The Produce for Better Health Foundation in the United States has stated it clearly in introducing its State of the Plate research: “The results are in. As a society, we are chronic underachievers at eating our fruits and […]