Asda study shows consumers won’t pay premium prices for sustainable products

Sourcing sustainable bananas for foodservice and wholesale markets

What would help drive up purchases of sustainable products? It’s pretty simple: Lower prices. According to new research done by supermarket chain Asda, green labeling and increased product options are not what gets consumers’ attention, but the cost of those items. More than 75% said they would have a more sustainably-focused mindset if prices were […]

How Margin Creep kills the Golden Goose

UK grocery sales see significant spike, grow by fastest rate in more than 10 years

There is a concern that is being circulated throughout the industry that affects everyone in it and their business: per capita produce consumption is going down. This is not a new phenomenon as consumption has been slipping over the past 20 years. Everyone seemed to recognize that this is not a good thing and is […]

Generation Z, Sustainable Purchasing And the Connection with Agriculture

Martin of Barclays Agriculture: Find your passion, always aim to leave a legacy

As our natural food systems weaken and no longer seem able to deliver what is expected, we look for ways to change its trajectory. Gradually we begin to understand that one of the major causes of unsustainability in the food systems is not only production but also ‘irresponsible’ consumption. Our food seems cheap, but only […]

Research Perspective and Analysis: Positive Outlook For Fresh Food Despite A Negative Year

Soil Association notes organic market will hit £2.5 billion by the end of 2020

By Giuseppe Parlato, Research Analyst Global sales of fresh food products have grown continuously in recent years, driven by increased demand for healthier, unprocessed products. In 2020, the impact of the COVID-19 pandemic and its consequent restrictions on consumer movements led to negative volume growth. Although a greater degree of home seclusion led to increased […]