UK should reap rewards of global blueberry expansion, availability
Thanks to a sea shift in the blueberry industry from regional to global, availability of the plump and nutritious fruits should continue to growth exponentially in the UK, according to a report from Netherlands-based Rabobank. Blueberries, a ‘super fruit’ with an unrivaled balance of antioxidants, colour, convenience and flavour, are seeing increased demand from consumers […]
Westfalia Fruit using insect plan to control pests, protect fruits in Chile
In an effort to be more sustainable in its pest control methods, Westfalia Fruit Group is turning to insects over pesticides in a project in Chile to help protect its crops from Mealybugs and White scale. At its facility near Santiago, they are cultivating beetle predators to limit White scale in avocado and Red Scale […]
Berry Gardens turns to athletics’ star for new ‘Taste’ campaign
Berry Gardens has a new, very familiar and health-conscious spokesperson for its six-figure More Than Taste marketing campaign: triple jump World Champion Dame Jessica Ennis-Hill. Ennis-Hill is helping the UK’s largest co-operative of British berry growers pitch its blueberries and three varieties from Driscoll’s – Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries. Ennis-Hill is not […]
