It is with a profound sense of sadness that the news came that Jim Prevor, co-founder and editor in chief of Produce Business, joined his ancestors. He leaves a great legacy of service to his industry and to all of mankind. My relationship with Jim began with his dad, Mike Prevor, of blessed memory. Mike […]
On a recent trip to Chile, I took this photo in a raspberry production field. For me, it very neatly summed up the progress that has been made in raspberry breeding in the recent past. The variety on the left has been the industry standard type in the country for the last few decades. On […]
British Summer Fruits has a new name in time for the summer: the organisation that represents the majority of commercial soft fruit growers is now, fittingly, British Berry Growers. Along with the new brand, the industry’s berry backer wants to ensure its seasonal offerings comprise 100% of the market and for its exports to surpass […]
The firm explains how its berry breeding programme remains “industry leading” in the search for market-changing varieties with premium taste, shelf-life, economic viability and sustainability.
It wasn’t easy to pare down the list of remarkable candidates for positions in the LSA Charitable Fellowship Scheme that aims to “develop the future leaders of the commercial horticulture industry”, but several strong winners emerged to those who decide the placements. The steering group picked six up-and-coming standouts to take part in a two-year […]
British Summer Fruits and Love Fresh Berries are combining on a marketing effort to showcase Britain’s sweet fruits this July, launching National Berry Month. Throughout the 31 days, the two will lead a campaign that features recipes from chef Jackson Boxer and tips for at-home preparations for consumers that also can give a lift to […]
Consumers across the UK can expect to see a bevy of cherries arriving in supermarkets now and through the remainder of the summer thanks to a strong crop this year. The prediction from Love Fresh Cherries, the nation’s biggest representative trade body for the sweet British fruit, is that stores will be getting a total […]
Berry Gardens has a new, very familiar and health-conscious spokesperson for its six-figure More Than Taste marketing campaign: triple jump World Champion Dame Jessica Ennis-Hill. Ennis-Hill is helping the UK’s largest co-operative of British berry growers pitch its blueberries and three varieties from Driscoll’s – Maravilla raspberries, Victoria Sweet blackberries and Zara strawberries. Ennis-Hill is not […]