Pink Lady apples has announced a series of value-added offers and promotions with Tesco to finish off the year with a bang, just as the northern hemisphere crop hits UK retailers.
The UK fresh produce brand will be offering a free apple cosy in every Pink Lady six-pack sold in Tesco Express stores.
The festive apple cosy features a heart and reindeer design in the brand’s signature colours and will hit stores from December 18 while stocks last.
The promotion follows similar campaigns by the brand over the past year, offering consumers apple cosies or a Pink Lady bag for life.
The brand also teamed up with Amazon Fresh to run a 50% off deal on its six-fruit pack, with an offer running over the last week.
Selling via Amazon Fresh is a relatively new venture for the apple brand, which has shown a steady growth in sales since Amazon Fresh launched in April 2016. The service is currently available in 302 postcodes across London, Surrey, Hampshire, Hertfordshire and Bedfordshire.
“In the lead up to the festive period and the start of the Northern hemisphere crop, we’re thrilled to be able to offer Pink Lady fans these two great deals. Our added-value promotions have been incredibly successful this year and we’re thrilled to be rolling out the activity across Tesco Express stores for the first time,” said Lynn Shaw, marketing manager for Pink Lady apples.