Wholesale Marketing Toolkit: The keys to strong sustainability reporting

Study: Shift to organic agriculture vital for sustainable food systems

While the trends in sustainability are ever-changing, one thing remains true: Sustainability as a concept in our industry is here to stay. A bounty of sustainably grown and packaged products fills grocery shelves and online ordering portals. As wholesalers, we find retail customers keen on traceability, while consumers seek transparency from our products and manufacturing […]

Wholesale market: Embracing technology doesn’t mean completely abandoning tradition

B2B omni-channel adoption slow, but online becoming a 'prerequisite' for supplier deals

You’ve probably heard the saying, “the more things change, the more they stay the same.” Well, this phrase sums up the digital transformation we’ve undergone at Willie Itule Produce in recent years. We’ve made significant strategic changes, and we got there by balancing technology and tradition. We’ve had “wins and learns” along the way, which […]