Sun World, now with stronger ties to UK, launches major grapes campaign
Sun World International, LLC has announced the launch of a first-of-its-kind global marketing campaign for its Autumncrisp brand green seedless grapes. The fully integrated campaign – expected to be the largest ever for a branded grape – aims to raise retail and consumer awareness and stimulate demand for these grapes. “Over the past 20 years, […]
Global Grape Summit: Maude discusses how breeders, growers and retailers can build the future
Rupert Maude has worked for a major producer and a breeder, has lived and worked in producing and consuming countries, and has sold a variety of fresh produce including lettuce, almonds, garlic, and, more recently, stone fruit and table grapes. Last year, Sun World International named Maude its Brand Ambassador. This new role is one […]
Sun World expands table grape footprint in Egypt, Italy
Sun World has recently granted six additional licenses to Egyptian table grape grower-marketers and two new Italian grower-marketers, bringing the total to seven and ten licenses, respectively. These appointments come as part of the company’s strategy to extend its reach in “high-potential gateway markets”. One of the primary motivations for this expansion is to satisfy […]
