Wholesale Market: We need social media to stay relevant

I started working at A&J Produce Corporation last May, thrilled to have the opportunity to be a part of the family business. My grandfather and his partners started A&J in 1977 at the Hunts Point Terminal Produce Cooperative Association located in the Bronx, NY. Forty-five years later, our mission remains the same: a commitment to […]

Using Social Media To Affect Produce Buying Decisions

Originally printed in the April 2021 issue of Produce Business. The influence of social media ballooned during 2020, fueled by the pandemic and consumer habits. “As the importance of social media continues to grow, a brand’s relevancy will be largely determined by its social relevance,” says CarrieAnn Arias, vice-president of marketing for Naturipe in Salinas, CA. “Ultimately, these […]