Jim Prevor: My Thousandth Man

This tribute appeared in Produce Business magazine earlier this year, just two months after the passing of co-founder Jim Prevor. On the wall in my home is a Rudyard Kipling poem that Jim had mounted and framed. He gave it to me about the same year he and Debbie were married. I did not realize […]

Jim Prevor: A Profile in Courage

In 2022, Primus Group Inc. and I lost a great friend, James Prevor [Jim]. The phrase “speak truth to power” is attributed to the Quakers. It implies a level of bravery that requires “risking either the status quo, one’s reputation or livelihood, or the wrath of the person one is confronting.” Jim regularly “spoke truth […]

Remembering the Pundit and a favorite tune this festive season

Jim Prevor, the longtime Editor-in-Chief, co-founder and chief executive at Produce Business magazine, passed away a few weeks ago. He has left an indelible mark on the industry he grew up in, as the great-grandson of a produce wholesaler and the son of a produce leader and marketer who carried on the legacy of the […]