Perfection Fresh Australia CEO gives producers’ perspective on global grape industry

When Michael Simonetta rejoined the family business in 1984, he thought he’d spend the rest of his career selling lettuce, cauliflower, and broccoli in Sydney, Australia’s wholesale markets. Today, he travels the world as CEO of Perfection Fresh Australia in search of the next best-tasting fresh produce – including grapes. The company Simonetta’s father founded […]