South African stone fruit campaign in UK gets lift with new marketing
What customers can resist colourful and succulent plums, peaches and nectarines? They practically sell themselves when displayed well with proper signage. Each year, South African Deciduous Fruit Industry body Hortgro oversees the export of nearly 8,000 pieces of stone fruit to the UK from November to May while ensuring that retailers understand what they are […]
South African stone fruit industry reports record volumes
Despite the challenges of the pandemic and having to ship rather than fly most of its stone fruit to the UK, Hortgro said South Africa had one of its most successful seasons in recent memory. This 2020-21 campaign saw increases across the board in exports, including a 29% boost in nectarines where the UK took […]
