National Berry Month in UK presents big marketing potential

BerryWorld Group and Beekers Holding BV to consolidate

British Summer Fruits and Love Fresh Berries are combining on a marketing effort to showcase Britain’s sweet fruits this July, launching National Berry Month. Throughout the 31 days, the two will lead a campaign that features recipes from chef Jackson Boxer and tips for at-home preparations for consumers that also can give a lift to […]

Cherry growers see strong season for UK consumers

Consumers across the UK can expect to see a bevy of cherries arriving in supermarkets now and through the remainder of the summer thanks to a strong crop this year. The prediction from Love Fresh Cherries, the nation’s biggest representative trade body for the sweet British fruit, is that stores will be getting a total […]