London Produce Show: Kantar Insights Director Explains How The Channels We Shop Have Changed Significantly
The supermarket and grocery sector in the United Kingdom has seen tremendous activity over the past several years, from the exit of Walmart from its ASDA partnership, to the growth of the deep discounters on the one hand and home delivery of groceries, including produce, on the other. At the same time, consumers have been […]
Learning from Pink Lady’s branding success in the UK
As one of the few fresh produce brands in the UK, we take a look at what others can learn about increasing household penetration and retail sales, and how retailers can tap into Pink Lady’s brand awareness. Pink Lady is recognised as the UK’s number one fresh produce brand, and the world’s first apple brand. Since […]
