Eat Them to Defeat Them leads has amassed nearly £100 million in vegetable sales
The unstoppable Eat Them to Defeat Them campaign from Veg Power and ITV has led to an astonishing £92 million of vegetable sales during the past three years – including one delayed by the COVID-19 pandemic – according to newly released data from Pearl Metrics. Desperately trying to find any mechanism to reduce obesity and […]
Dole, 7 retailers back hugely successful Eat Them to Defeat Them campaign for kids
Seven retailers and one big brand, Dole, are sponsoring this year’s national Eat Them to Defeat marketing blitz which aims to get children to eat more fresh produce. “This is our second year supporting this incredibly worthwhile campaign,” Vincent Dolan, Head of Corporate Communications in Dole, said. “By bringing fresh produce to primetime, and by […]
Healthy food campaigns aimed at kids, adults, kick off in UK
Two campaigns to get UK consumers and kids to eat more healthy foods have kicked off – with retailer Sainsbury’s launching a new brand effort called Help Everyone Eat Better and ITV and Veg Power combining forces on the third year of Eat Them To Defeat Them. Sainsbury’s will deliver its advertising initiative around the […]
