The C-Suite Focus on Increasing Fruit and Vegetable Consumption

Freshfel Europe calls for new policy approach to fresh fruits and vegetables

I recently moderated a panel discussion in the U.S. at the Produce for Better Health (PBH) Consumer Connection Conference in mid-April. The panelists represented a diverse group of foodservice companies, where senior leadership views produce as an important part of their business. Our 45-minute discussion focused on leaders’ insights on what matters, what’s doable and what […]

Can eco-labels on menus really change habits of diners?

A new study out of the University of Bristol shows that diners who were given menus with eco-friendly ratings more often chose items that were sustainable, vegan and vegetarian over dishes that had meat or dairy. Nearly 1,400 adults took part in the research project published in the journal Behavioural Public Policy which looked at the […]

Growing demand for plant-forward food

Plant-forward is now the widely accepted term for menus and eating patterns that include more plant-based ingredients and fewer animal-sourced ingredients. The Produce for Better Health Foundation (PBH), in its Have A Plant: The Plant-Forward Eating Guide, positions plant-forward as an inclusive style of eating that is appealing to more people simply because it doesn’t omit […]

Aldi, Team GB aim to give 1 million new kids skills to prep healthy meals

In a quest to get one million children across the UK to learn to prepare nutritious, affordable food meal options, Aldi has expanded its Get Set to Eat Fresh education programme partnership with Team GB and Paralympics GB. The goal of the latest initiative is to have children ages 5-14 build skills necessary to cook […]

Tesco hopes Better Baskets logos push consumers to eat more healthy

Tesco has launched a new campaign called Better Baskets that aims to help drive more healthful choices in store by UK customers. Typically, supermarket signage and aisles of not-so-healthy choice can draw shoppers’ eyes away from better-for-you food options, especially fresh fruits and vegetables. Tesco officials say that 86% of those who shop in their […]

Veg Power adds Hazera Seeds UK to growing membership programme

European fresh fruit and veg sector facing tumultuous period, says Freshfel

Not-for-profit Veg Power, which aims to increase vegetable consumption throughout the UK especially for children, has added Hazera Seeds UK to its growing membership programme. The connection with the subsidiary of Hazera, the global leader of the vegetable seed industry, further increases the footprint of Veg Power, which is relishing the philanthropy of its partners […]

Research Perspective and Analysis: Positive Outlook For Fresh Food Despite A Negative Year

Soil Association notes organic market will hit £2.5 billion by the end of 2020

By Giuseppe Parlato, Research Analyst Global sales of fresh food products have grown continuously in recent years, driven by increased demand for healthier, unprocessed products. In 2020, the impact of the COVID-19 pandemic and its consequent restrictions on consumer movements led to negative volume growth. Although a greater degree of home seclusion led to increased […]