Kissabel apples, new to the UK, make big splash at Fruit Attraction
The ongoing marketing campaign for Kissabel Apples has proved to be one of the high points of the conference at the Fruit Attraction trade fair taking place in Madrid this week, with visitors being able to sample the red-fleshed fruit. Presently, the variety is grown in 14 countries and five continents. The product took over […]
Learning from Pink Lady’s branding success in the UK
As one of the few fresh produce brands in the UK, we take a look at what others can learn about increasing household penetration and retail sales, and how retailers can tap into Pink Lady’s brand awareness. Pink Lady is recognised as the UK’s number one fresh produce brand, and the world’s first apple brand. Since […]
Cherry growers see strong season for UK consumers
Consumers across the UK can expect to see a bevy of cherries arriving in supermarkets now and through the remainder of the summer thanks to a strong crop this year. The prediction from Love Fresh Cherries, the nation’s biggest representative trade body for the sweet British fruit, is that stores will be getting a total […]
Wholesale Market: Finding a home for every piece of produce
This article first appeared in the May 2021 edition of Produce Business magazine Imagine you’re a farmer. You’ve spent the entire growing season investing your energy and passion into growing delicious, high-quality, good-for-you fruits and vegetables. You’ve done everything within your control, and you’ve also overcome conditions outside of your control (such as our good […]
