How can fresh produce wholesalers adapt to the blurring of traditional lanes?

There was a time when each part of the supply chain stayed within a well-defined and mutually respected lane. Every link — grower, shipper, packinghouse, buying agent, broker, wholesaler, distributor, fresh-cut processor, purveyor, retail store, big box store, freight broker, common carrier — knew its exact function on the long road to get perishable agricultural […]

The emergence of climate-neutral produce in Europe

Europe’s fresh produce market is undergoing a remarkable transformation with the emergence of climate-neutral certified products. This shift is driven by increasing consumer awareness of climate change and the demand for eco-friendly choices. There are a number of companies that are leading the way in Europe, such as the Port International (bananas); Jaguar, The Fresh […]

Two innovative British companies are finalists for top Fruit Logistica awards

Two companies from the UK – one in the overall Innovation category and the other in Machinery and Technology – have been nominated for this year’s Fruit Logistica Innovation Awards. Bedfordshire-based Calypso Growers could have a winner with their Calypso Sweet Red Onions, while Wyma Solutions are hoping to take home top prize for their […]

Why the largest and sweetest blackberries this season are British grown

Experts are touting this year’s crop of British blackberries as larger, more sweet and more versatile in snacking and meal prep than hedgerow varieties. All the more reason for consumers to select them in their supermarkets and avoid that enticing pick. Agromonists say this “new generation” of blackberries doesn’t have the same bite as the […]

Kissabel apples, new to the UK, make big splash at Fruit Attraction

The ongoing marketing campaign for Kissabel Apples has proved to be one of the high points of the conference at the Fruit Attraction trade fair taking place in Madrid this week, with visitors being able to sample the red-fleshed fruit. Presently, the variety is grown in 14 countries and five continents. The product took over […]

Learning from Pink Lady’s branding success in the UK

As one of the few fresh produce brands in the UK, we take a look at what others can learn about increasing household penetration and retail sales, and how retailers can tap into Pink Lady’s brand awareness. Pink Lady is recognised as the UK’s number one fresh produce brand, and the world’s first apple brand. Since […]