Jooste: The changing face of the fresh produce workforce
I recently turned 65. After an old-school, shoulder-to-the-wheel, hard-working career of 30 years in fresh produce, I decided to use my skills to assist companies in strategic plans for marketing, communication and sustainability. The idea was to work one or two days a week. During the COVID-19 pandemic, it worked fine. Fast forward to 2023, […]
Generation Z, Sustainable Purchasing And the Connection with Agriculture
As our natural food systems weaken and no longer seem able to deliver what is expected, we look for ways to change its trajectory. Gradually we begin to understand that one of the major causes of unsustainability in the food systems is not only production but also ‘irresponsible’ consumption. Our food seems cheap, but only […]
